Tag: Germany

UPS thinks outside the delivery box

Posted by | Oct 20, 2005 | |

‘WHAT can brown do for you?’ is not a marketing slogan that would work well in Europe. The Dutch journalist sitting next to me bursts into laughter when the idea is suggested during an interview with Kurt Kuehn, one of UPS’s senior vice presidents at the delivery giant’s boardroom set in leafy suburban Atlanta.

“Imagine how it would sound in German,” he says, hinting that a US company proudly advertising how its staff wear brown shirts would not go down well in a country where the colour brown has become almost taboo.

Fortunately, UPS is not that naive. Kuehn says it has never tried to export the slogan, which works well in the US where the company is known as “Big Brown” and the public has grown fond of its brown vans, which deliver packages to front doors across the country.

Corporate messaging does not, however, appear to be one of UPS’s many strengths. Its senior executives find it hard to hide their envy and disdain for rivals that use marketing to raise their profile.

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German military to privatise logistics, has approached DHL

Posted by | Oct 20, 2005 | |

Germany’s military is planning to privatise its logistics operations and has approached Deutsche Post World Net AG’s DHL about the matter, Handelsblatt newspaper reported, citing Ulrich Horsmann, head of the military’s procurement office, and a spokeswoman for DHL.

‘We were approached by the military, which asked us to work out some ideas on the matter,’ the spokeswoman for DHL said, but added there are currently no ongoing talks.

The newspaper cited industry sources as saying DHL is likely the only serious candidate for such a major project, especially as United Parcel Service already handles the US military’s logistics.

Horsmann said the German government may put out an initial 800 mln eur tender by the second half of 2006, which may result in 250 mln eur annual cost savings. Germany’s military spends about 3 bln eur per year on logistics.

The military’s privatisation plans include 190 depots, warehouses and distribution centres.

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OBI Germany contracts DHL with the delivery of its do-it-yourself stores

Posted by | Oct 20, 2005 | |

OBI, the leading provider in the area of do-it-yourself stores, is transferring its national logistics to DHL. The express and logistics specialist of Deutsche Post World Net will handle the logistics for 341 OBI stores in Germany starting in the spring of 2006. The goal of the cooperation is optimization of the entire value-added chain through more efficient processes and a need-centered management of corresponding processes. An expansion of the partnership to further logistics areas is being planned.

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DHL invests in its European express business

Posted by | Oct 20, 2005 | |

DHL Express is putting additional focus on local service to the customer in its European business activities. To accomplish this goal, the express and logistics subsidiary of Deutsche Post World Net will invest more than 1 billion euros in the years ahead. This money will flow into infrastructure programs, IT development and customer-focused services. Among other goals, the company plans to achieve a region-wide presence by the end of 2008 and expand its network to 30,000 customer drop points. A total of 20,000 sites are to be ready for private and business customers a year earlier.

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trans-o-flex further extends use of RFID applications with support from Oracle

Posted by | Oct 19, 2005 | |

trans-o-flex Schnell-Lieferdienst GmbH will place even more emphasis in future on innovative Radio Frequency Identification (RFID) and sensory technology. Today the company, a specialist in the transport of sensitive goods, has a leading role in Europe in the practical use of RFID technology in logistics. Together with Oracle, the databank and software specialist, trans-o-flex is going to integrate RFID completely into its existing IT environment. “This integration is an important step for us. It will mean that we can make even better use of RFIDs possibilities and make these even more accessible for our customers. Furthermore, we can develop additional innovative solutions”, says Wolfgang Weber, Operations Director at trans-o-flex.

To derive further benefit in future from the possibilities of RFID, trans-o-flex has decided to use open and flexible software components from Oracle. These are based on established standards and are adaptable – specialists say scaleable – to growing data volumes. Oracle possesses special know-how in the RFID field and is a member of a number of leading specialist associations. One of these is EPC Global which leads the development of leading-edge standards in the worldwide use of RFID. In Germany, Oracle is a member of GS1 Germany and of the Informationsforum RFID e.V.

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