TNT integrates German mail firms under single brand
TNT plans to integrate its German mail subsidiaries, including EP Europost, its joint venture with Hermes Logistik, under the single “TNT Post” brand. The objective is to improve customer awareness as it aims to become the leading competitor to Deutsche Post in the German mail market which is due for full liberalisation in 2008. The re-branding was announced by Mario Frusch, head of EP Europost, at a German CEP conference in Bonn. “Thanks to the strong recognition of the TNT brand-name, we expect many positive, added-value effects for customers, shareholders and partners,” he declared. “We will take on the bright orange of the TNT group and thus underline our performance standards such as excellent service, complete customer focus and high quality standards,” he added. The re-branding will be complete by this summer.
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