India Post re-invents itself
IT IS GOOD to find the Department of Posts (DoP) trying to live down
its traditional image of a low-profile, sluggish organisation. The
series of non-traditional business initiatives the DoP has taken in
recent years indeed mark its efforts to reinvent itself. It has
already made a reasonable success of the value-added service
ventures, such as Speed Post, Express Parcel Post, Business Post,
Media/Publicity Post, Corporate Money Order and Surface Air Lifted
Mailing. In some of these segments, it was pitted against the
expanding private sector courier companies. Thereafter, it embarked
upon the totally new business of selling customised greeting cards
with pre-paid printed postage stamps that are a replica of the
design on the card. In yet another breakthrough, it struck a deal
for international money transfer services with Western Union
Financial Services International of the US.
