CPL – TNT, DPWN take up the environmental challenge
TNT and Deutsche Post World Net are responding to the environmental challenges facing the CEP sector with a wide range of similar operational measures but are taking a divergent strategic approach on the issue of “green” products, the CPL Summit in Barcelona this week heard.
Presenting TNT’s new “Planet Me” environmental program, Carin ten Hage, project director social responsibility, stressed the importance of a comprehensive program covering not only operations but also issues such as company cars, business travel and employees’ private lifestyles.
But TNT had deliberately decided not to introduce any “green” products in the style of DHL’s GoGreen services, ten Hage noted. “We don’t want to have a green product, we want to be a green product,” she commented. “If you use us, then you know you are using a company that does everything it can to reduce emissions.”
Winfried Häser, DPWN director of environmental strategy and policy, outlined the German group’s three-tier environmental management approach of measuring, reducing and finally replacing emissions through various carbon-neutral GoGreen products. However, the latter services, now available in selected markets, were still “niche” products at present, he said.
In an overview of the challenges facing the CEP industry on environmental issues as it continues to grow on a worldwide scale, CEP-Research chief editor Paul Needham warned that external pressure from stakeholders would grow in the years to come, with harder-hitting regulations to follow.
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