Tag: Mail Services

Royal Mail seeks to axe senior marketing roles (UK)

Posted by | Jun 11, 2008 | |

Royal Mail is understood to be asking senior marketers to re-apply for their jobs as part of major review of its marketing team.

It is believed that the postal operator is reassessing its structure and is looking at senior roles, which will include brand marketing director Tom Hings and senior campaigns development manager Andrew Hammond.

One source says: “It is just the marketing department as far as I know, but it may include other areas aligned to that function, such as market research.”

While it is believed the review is starting at the top, many say it is likely to progress down to middle management.

Another source says it would be logical to conclude that any changes will be aimed at cutting costs and improving efficiencies as part of an attempt to streamline the organisation.

“There is nothing to say at this stage,” according to a Royal Mail spokesman, who refused to comment further.

The development comes just after Royal Mail reported an operating loss of GBP 279m for last year. It continues to battle with a negative perception of the brand over its poor delivery record.

The review is just weeks after marketing director Alex Batchelor announced he is leaving the postal
operator.

It also follows the promotion of Alex Smith from Group Strategy Director to Strategy and Commercial Director in March this year.

Industry experts say that the restructure effectively sidelined Batchelor who then had to report to Smith.

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The McCue Interview: Robin Dargue, Group CIO, Royal Mail

Posted by | Jun 11, 2008 | |

Robin Dargue has long been known as something of a high-flyer in CIO circles – and that’s not just about his hobby of flying planes (more of which later). After hitting the heady heights of CIO for drinks giant Diageo aged just 36, he has now taken on what most people would view as a daunting challenge at Royal Mail.

What attracted Dargue to the job? A GBP 2bn technology-based business transformation programme aimed at making the organisation leaner and able to compete better in the de-regulated postal market – essentially it’s about saving a somewhat unwieldy 360-year-old organisation against new competition.

Dargue says: “This is one of the largest transformations in the UK, if not Europe – a business transformation. It is in everybody’s interests that we do transform Royal Mail. Royal Mail Group is 360 years old and I think we have a duty to improve the business and get it in a great state to pass on to future generations and the concept that there wouldn’t be a Royal Mail Group I don’t think is acceptable.”

Dargue, just voted top CIO in the UK, has been in the CIO post six months and replaces the now retired David Burden – who has gone off to travel the world – but the structure of the role has changed slightly. Essentially Dargue has two CIO hats.

Firstly he is group CIO for the Royal Mail Group – which includes General Logistics Systems, Parcelforce, Post Office Ltd and Royal Mail Letters. With that hat he sits on the Royal Mail Group executive committee and the individual CIOs of the group businesses report into him.

Then, with his other hat he is also CIO for Royal Mail Letters – the biggest company in the group, accounting for around GBP 7bn of Royal Mail’s overall GBP 9bn revenue. As CIO of Royal Mail Letters he also sits on that individual business’ executive committee.

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GrayHair Software Receives U.S. Postal Service NCOALink Limited Service Provider Certification

Posted by | Jun 11, 2008 | |

GrayHair Software, Inc. has received U.S. Postal Service® certification as an NCOALink® Limited Service Provider. This certification allows GrayHair to offer NCOALink technology as part of GrayHair’s mail tracking and address quality services.

NCOALink processing uses data derived from the U.S. Postal Service® Change-of-Address (COA) database, using a secure process that enhances security of COA information. NCOALink technology allows mailers to update their lists with address changes before they are entered into the mail stream.

As a proactive move update process, mailers are satisfying USPS Move Update requirements with multiple methods. Today, mailers for First-Class Mail® are required to meet the Move Update requirements and in November for Standard Mail®. The best practice is to provide the NCOALink service and include Address Change Service (ACS™) too. The savvy mailer today performs aggressive Move Update processing to speed delivery and minimize costly Undeliverable-as-addressed mail pieces for any mail class.

GrayHair’s Move Update services are available to licensees of GrayHair’s MailTrak and Address Quality suite of software.

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Union call to sack Royal Mail Chief (UK)

Posted by | Jun 11, 2008 | |

A union leader has called for Royal Mail Chief Executive Adam Crozier to be removed from office as part of a “new vision” to secure the future of the business.

Dave Ward, Deputy General Secretary of the Communication Workers Union attacked Mr Crozier, and Royal Mail Chairman Allan Leighton for “managing decline” in the face of competition.

Mr Ward told his union’s annual conference in Liverpool that the leadership of the Royal Mail, and the management’s business plan were both in “crisis.”

He went on: “One week the company is in crisis, then they announce there has been a fundamental turnaround, then they are in crisis again.”

Mr Ward attacked the GBP 3 million salary paid to Mr Crozier as “obscene”, adding: “It is unacceptable and he has to go. The business needs a new vision to succeed.

“Royal Mail is doing the Oliver Twist thing by asking the Government for more money to pay for pensions and to transform the business.

“They want between GBP 8 billion and GBP 9 billion from the Government, which they know will not be given, so they will come out and say the only solution is privatisation.

“They are managing decline, and their business plan will not succeed, but we have these people on the run and I am convinced that if we carry on being united we will get rid of them and come up with solutions to secure our members’ future.”

The threat of industrial action over pensions is expected to increase when delegates discuss holding a ballot over the “unacceptable imposition” of pension reforms.

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Bernard Hodes Group bags Royal Mail group recruitment marketing contract (UK)

Posted by | Jun 11, 2008 | |

After a fiercely contested pitch process, Bernard Hodes Group will continue as Royal Mail Group’s recruitment marketing partner. The team presented alongside two other agencies in the final stage after a competitive tender from eight agencies.

Bernard Hodes Group will largely focus on recruitment communications, web development, candidate management and Royal Mail’s overarching employer brand.

The account will span the entire Royal Mail Group including Letters, Parcelforce and Post Office Ltd, and will look to attract and engage posties and other frontline staff, management, graduates, apprentices, seasonal staff and specialist hires.

Cassie Sissons, Head of Client Services at Bernard Hodes Group said, “ Royal Mail is on a journey to become a more flexible and diverse employer and we are thrilled to to continue our work with such a hugely important and exciting business. After 4 years together, we’re very clear about their vision and look forward to helping them continue to achieve this.”

Alison Hodgson, Director of Talent and Resourcing said: “This tender decision for Royal Mail is a business critical milestone. I am delighted that Hodes have been re-appointed and am confident that we have arrived at the right decision for the organisation. We very much look forward to continuing along the journey of transformation together with Hodes.

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