Tag: Mail Services

Call to save Royal Mail by levy on rivals

The UK Government was urged last night to prepare to impose a levy on Royal Mail’s competitors to keep universal letter deliveries going — or risk the collapse of the service.

The warning came after Business Secretary John Hutton renewed the government’s commitment to a universal service — a nationwide delivery service at a single tariff — but insisted he must not pre-empt a study into Royal Mail’s future.

His comments followed publication of a report from a team in his department warning that opening up postal markets to competition has only benefited large companies, not small businesses or consumers.

The team warned Royal Mail’s financial stability is at risk and the present arrangement under which it is required to provide a universal service, while its competitors are not, is untenable. It is going on to consider whether there should be a levy on Royal Mail’s competitors to pay for the universal service obligation or whether the solution should be more radical and involve breaking up Royal Mail itself, with a separate body providing a simple delivery service at the expense of all the competing mail companies.

The issue was raised by Orkney and Shetland Liberal Democrat MP Alistair Carmichael, who urged that work on planning a levy to support the universal service should start now “because if we wait for further conclusions it might be too late”.

The Post Office is expected next week to announce the closure of dozens of branches in the north-east and Tayside. It has confirmed decisions to close 16 branches in the Northern and Western Isles on top of 38 in the Highlands and 40 in Argyll and Bute, Falkirk, Stirling and Greater Glasgow.

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Post-Expo Survey – World Postal Survey Announced

Are things getting better or worse? This is the sixth world postal survey and it is about the health and state of the postal world. It has become a regular feature on the annual postal calendar as a “barometer of confidence in the postal industry”. The results for 2008 will be announced at Post Expo 2008 in London. As in previous years, it is designed to capture the morale and expectation of as many people in the industry as possible.
Simply indicate one answer for each of the questions – it should be possible to complete it in just a few minutes and we welcome responses from any person who works in any company or organisation that is part of the postal industry. Everyone’s views are valid, whatever position they hold, as this is simply about your perception.

http://www.postexpo.com/postsurvey/

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Royal Mail strike up a customer dialogue

Royal Mail is continuing to support the direct marketing industry with the launch of “Dialogue Mail”, a customer relationship management solution combining traditional direct mail with digital media.

In partnership with dialogue marketing company, Vialuna, Royal Mail now offers a product that claims to offer “an integrated solution that will enable brands to have more in-depth and engaging conversations with prospects or existing customers.”

Recent Royal Mail research revealed that over half (55%) of consumers prefer to be contacted by a combination of DM and online and that integrating digital advertising with direct mail campaigns can increase customer spend by almost 25% and Dialogue Mail leverages these findings.

The Dialogue Mail journey begins with an intrigue-based mailshot designed to pique recipients’ interest and direct them online. Vialuna’s technology creates personalised URLs, meaning the campaign is individually tailored to each customer. The interactive microsites can be designed to allow customers to share their preferences, request specific products or information and direct the overall customer journey.

The system claims to capture all interaction, allowing the brand to learn more about individual’s behaviour and shape future communications to make them more relevant. Vialuna’s Dialog Engine’ tracks campaign responses and delivers lead alerts directly to sales teams in real-time.

Martin Pang, Managing Director of Vialuna UK, explained the power of Dialogue Manager “We have been operating in the US for eight years and are quickly expanding across Europe. In all that time, we have achieved double-figure response rates for our clients. The reason is that Dialogue Mail is mutually beneficial marketing. The customer gets the benefit of a personal experience whilst the brand captures customer insight leading to deeper, more relevant and meaningful relationship.”

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Correos promotes social causes through solidarity and awareness (SPA)

CORREOS chairman José Damián Santiago Martín and Spanish Fund-raising Association (AEF) chairwoman Marta Cardona Patau have signed a collaboration agreement for its social and charity work project. The event took place at the postal company’s Automated Processing Centre in Madrid.

This year, CORREOS will contribute EUR 260,000 to this NGO association and professionals in the sector to enable them to carry out their philanthropic and fund-raising work in Spain. It also aims to help them disseminate good marketing and communication practices applied to management and fund raising for humanitarian causes, while also providing education and making society aware of general interest humanitarian causes.

CORREOS will donate EUR 245,400 to the AEF for activities that promote the collaboration and solidarity of Spanish citizens with NGOs, especially in the association’s special areas: education, human rights, health, social well-being, environment, development co-operation, research, leisure and culture. It will also provide a further EUR 14,600 to finance the AEF’s website.

The commitment to set up a Monitoring Committee figures in the agreement, made up jointly by representatives from both organisations to supervise the activities covered by this agreement. Likewise, the AEF will publicise CORREOS’ participation in its social and charity work project

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Postal Service reinforces commitment to greener future (U.S)

The U.S. Postal Service chose the state with the most progressive environmental record in the nation as the place to announce the creation of a corporate vice president of sustainability.
Postmaster General John Potter named Sam Pulcrano, a 33-year Postal Service veteran, as the organization’s first vice president of sustainability, responsible for coordinating energy and environmental programs across all departments of the Postal Service. One of Pulcrano’s first goals will be to complete an inventory of greenhouse gas emissions and create an action plan to reduce emissions.
Pulcrano currently serves as director of safety and environmental performance management, overseeing a staff of about 600 responsible for all environmental policies and programs, as well as safety compliance and procedures at more than 38,000 facilities across the country.
Under his direction, the Postal Service has become an industry leader in employee safety. Employee work-related accidents were reduced by 50 percent and the number of Voluntary Protection Program sites, the Occupational Safety and Health Administration’s (OSHA) highest safety recognition, increased to 150 in less than six years. No federal agency has a better record. The Postal Service also is a leader in the Environmental Protection Agency’s (EPA) “Performance Track” program, earning 31 applications for environmental programs and stewardship.

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