Tag: Mail Services

Postwatch’s evidence to the Independent Review of the Postal Market

Postwatch, the watchdog for postal services, has today submitted to the Independent Review Panel answers to forty questions principally relating to the provision of the universal postal service (UPS). Postwatch also submitted and published the research it commissioned about the value of the universal service to customers.

Millie Banerjee, CBE, Chair of Postwatch said: “Postwatch is doing all it can to help the Independent Review Panel come forward with recommendations that overtly take account of customer needs. Postwatch is a keen supporter of a sustainable universal postal service which meets the needs of senders and receivers. We are acutely aware that declining mail volumes and the recent announcement by the Royal Mail that the UPS has become loss making give customers real cause for concern about the future of the service they value.”

Postwatch’s research is wide ranging and assesses; whether the current universal service fulfils customer needs and expectations, the sustainability of the universal service in the light of market changes; and alternative mechanisms for funding the universal service.

A summary of the research into the User needs of the Universal Service is attached at the end of this release. The main points from the customer perspective being:
• Next day delivery, reliability (in terms of published performance target being met) and deliveries to the door are valued;
• The frequency of collections should be included in the UPS but no strong preference for more than 5 days a week;
• Strong support for one price goes everywhere postage and recognition that current postage prices are affordable; and
• Homes but not all businesses value 6 deliveries a week.

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Royal Mail and Vialuna launch dialogue mail to help businesses develop deeper customer relationships

Royal Mail is continuing to support the direct marketing industry in an increasingly competitive advertising landscape by launching “Dialogue Mail”, an innovative customer relationship management solution combining traditional direct mail with digital media.

In partnership with dialogue marketing specialists, Vialuna, Royal Mail now offers an integrated solution that will enable brands to have more in-depth and engaging conversations with prospects or existing customers.

Dialogue Mail capitalises on the power of direct mail to drive customers online. Recent Royal Mail research revealed that over half (55 per cent) of consumers prefer to be contacted by a combination of DM and online and that integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 per cent.

The Dialogue Mail journey begins with an intrigue-based mailshot designed to pique recipients’ interest and direct them online. Vialuna’s technology creates personalised URLs, meaning the campaign is individually tailored to each customer. The interactive microsites can be designed to allow customers to share their preferences, request specific products or information and fundamentally direct their overall customer journey.

Crucially, all interaction is captured allowing the brand to learn more about individual’s behaviour and shape future communications to make them more relevant. Vialuna’s Dialog Engine tracks campaign responses and delivers lead alerts directly to sales teams in real-time.

Dialogue Mail is the latest concept in a series of innovative direct mail solutions from Royal Mail designed to help businesses win customers, build loyalty and enhance their brand through the post. The CRM-focused proposition complements Personalised Integrated Media and Sensory Mail, both launched last year, to make direct communications more engaging.

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Postmaster General embraces change (U.S)

Postmaster General John Potter told more than 3,000 people attending the National Postal Forum here today to look beyond the current economic downturn and continue to transition mail into the 21st Century.

“Despite the challenging economy, one thing that hasn’t changed is America’s confidence in the mail,” Potter told the packed room. “We owe it to America, to our clients and to ourselves not to overact to the situation at hand.”

Potter provided the Forum’s keynote address, discussing technology, environmental concerns and changes in federal law that gave the Postal Service greater pricing flexibility. The National Postal Forum is the mailing industry’s premiere trade show and event.

Consumer and business need for speedy and reliable service is growing. For mail to continue to be relevant, the industry must change to continue to provide business solutions.

Potter spoke about new technologies that are providing these solutions — Intelligent Mail Barcode and the Flat Sequencing System (FSS). FSS is new technology that will speed the sorting and delivery of large envelopes, catalogs and magazines, quadrupling productivity. FSS machines also will be able to read the Intelligent Mail Barcode, allowing mailers and the Postal Service to track mail throughout the sortation process, improving service and reducing costs to mailers and consumers.

He also encouraged mailers to respect consumer interest and concerns about the environment when creating and sending mail. Eco-friendly practices, programs and services are key to the future of the industry as more consumers chose to do business with companies that embrace green practices.

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Postcomm recommends privatisation of Royal Mail (UK)

Postcomm, the UK postal regulator, has said that it has proposed to an independent review committee on postal services, to partly privatize Royal Mail to bail it out from financial deterioration.

The BBC News has quoted Nigel Stapleton, Chairman of Postcomm, as saying: “Postcomm wants to see the government and Royal Mail embrace a partnership approach with the private sector to secure a universal service.”

Postcomm has said that Royal Mail required capital to restructure itself and become profitable. Mr Stapleton has said that Royal Mail may require a subsidy if the government decides against privatisation.

Royal Mail was the only mail service in the UK till 2006, when the gates were opened for private players to deliver mails. But it still controls 90% of market share, the BBC News has said.

Postcomm has also proposed that the controller of post office network, Post Offices, be separated from Royal Mail.

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USPS appoints Sam Pulcrano as corporate VP of sustainability

Sam Pulcrano was appointed the US Postal Service’s first corporate VP of sustainability today at the National Postal Forum in Anaheim, CA.

In his new position, Pulcrano will be responsible for coordinating all of the agency’s environmental and energy programs. According to the USPS, his first goals will be to create an inventory of greenhouse gas emissions and then to initiate an action plan to reduce those emissions.

During his keynote address at the National Postal Forum, Postmaster General Jack Potter stressed the importance of the USPS “going green,” particularly in light of pending do-not-mail legislation in various states. People are concerned about what’s arriving in their mailboxes and companies need to address those concerns, he added.

At a press breakfast following the keynote address, Pulcrano said that the USPS is looking at all “opportunities to green the mail,” including the expansion of its recycling programs, among other initiatives.

In March, the USPS launched a pilot program that allows its customers to recycle small electronics like cell phones, digital cameras and iPods, as well as inkjet cartridges through the mail free of charge. The USPS has also launched pilot programs in Maine and Boston for recycling pharmaceuticals and compact florescent light bulbs, respectively. The USPS hopes to increase its revenues from its recycling efforts, Pulcrano said.

During his 33 years of service for the USPS, Pulcrano has held various positions. Most recently, he was the director of safety and environmental performance management. Responsible for about 600 employees, he oversaw the USPS’s environmental policies and programs, and its safety compliance and procedures.

At the USPS, Pulcrano also held the positions of safety manager, manager of labor relations, area manager for human resources and manager of contract administration for the American Postal Workers Union and National Postal Mail Handlers Union.

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