Vertis Optimal Postage Solution Launched For Direct Marketers
Vertis Communications launched “Vertis Optimal Postage,” a mailing solution that will provide marketers a guaranteed flat-rate postage and processing fee. This new service addresses rising postage rates across standard-class, letter-size mail, including handling and freight surcharges. The vision of Vertis Optimal Postage is to provide industry-leading, guaranteed-rate postal processing with the highest delivery predictability to Vertis customers.
The Vertis Optimal Postage solution applies a cost/benefit analysis to a historical compilation of each customer’s mail plan, unfolding the solution in three stages. The first involves data processing, including data hygiene and postal pre-sort to organize and combine addresses, adhering to postal regulations and maximizing postal savings. Secondly, Vertis will utilize either physical sortation – a standard sorting of mail directly from the data file into a mail tray – or co-mingling, a mechanical process that combines multiple finished mail pieces from many sources in order to obtain a greater saturation of zip codes. Finally, Vertis performs a logistical planning process consisting of destination entry or moving the mail to bulk-mail center (BMC) or sectional center facility (SCF) entry points, which may include co-palletization – combining trays to like destinations.
While there are three distinct ways for Vertis’ customers to save postage, the basic principal is the same: the more work Vertis completes ahead of time for the United States Postal Service, the greater the savings passed on to customers. Recent cost/benefit analyses of Vertis’ Optimal Postage solution have resulted in an average of 7.1 percent postage rate reduction, per piece.
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