New Zealand joint venture launches new brand
One of the biggest rebranding exercises undertaken in the transport sector is under way to coincide with the Lions rugby tour.
Express Couriers, the joint venture formed between Deutsche Post-owned DHL and New Zealand Post’s courier business, is adopting the DHL yellow but keeping the CourierPost, Pace and Contract Logistics brands. The Skyroad Express courier brand is being rolled into the CourierPost brand.
The rebranding involves ordering 2500 polo shirts, 900 shorts, 900 vests, 900 polar fleeces and 900 track pants and painting 750 vans and 40 trucks.
Courier Express chief executive Jim Quinn did not say how much the bill b was, but he said the rebranding was always contemplated when the joint venture was set up, and its execution deliberately coincided with the Lions tour.
DHL’s profile is raised during the tour as it is a sponsor.
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