Tag: New Zealand

NZ courier firm ready for new competitors

Posted by | Nov 26, 2004 | |

An increasing number of express parcels are whizzing around New Zealand’s buoyant economy, generating strong profit growth for newly listed courier group Freightways. The main competitor to NZ Post yesterday unveiled a better-than-expected 42 per cent rise in net profit for the first four months of the financial year. Freightways shares surged 15 cents, or 6%, to a record 285, nearly double its float price of 160 set before it listed last September. Chairman Wayne Boyd told the group’s annual meeting economic conditions were favourable and trading had been consistently strong. Freightways’ existing customers were increasing volumes and its three courier brands — New Zealand Couriers, Post Haste and Castle Parcels — were winning market share from NZ Post.

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Competition in New Zealand forces truckers’ alliance

Posted by | Oct 30, 2004 | |

Mainfreight is dumping NZ Post as its express freight courier operator and getting together with Freightways. A strategic alliance, disclosed yesterday, combines the country’s biggest mover of loads of freight with one of the country’s two big express parcel movers. The alliance is a response to hotter competition. Toll Holdings of Australia has expanded slowly into the express parcel market here and New Zealand Post, Freightways’ main competitor, plans to merge its express freight business with Deutsche Post’s unit DHL. “This is about two businesses with good strengths getting together,” said Freightways’ chief executive Dean Bracewell. A merger is not on the agenda. Mainfreight’s express parcel needs will now go to Freightways’ unit New Zealand Couriers.

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Mediascene 04 – Exploration of NZ media market

Posted by | Oct 1, 2004 | |

CONTENTS

INTRODUCING THE MEDIASCENE 2004 SERIES 1
RESEARCH APPROACH
• How MediaScene Research was Undertaken 2
• Reporting of Results 2
HIGHLIGHTS 3
MEDIA SNAPSHOTS 4
1. MEDIA SPEND
Advertisers’ Total Media Spend
• Spend – Previous vs Current Financial Year, by Medium 9
• Spend – Previous vs Current Financial Year, by Sector 10
• Sector Spend by Medium – Current Financial Year 11
• Proportion of Media Spend, by Marketing Activity 12
• Media Budget Flexibility 13
• Adspend to Sales Ratio 14
Advertisers’ Business-to-business vs Business-to-consumer Media Spend
• B2B and B2C Media Spend, by Medium 15
• Proportion of B2B vs B2C Media Spend, by Medium 16
Advertisers’ Direct Marketing Media Spend
• Direct Marketing Media Spend, by Medium 17
• Percentage of Direct Marketing Media Spend, by Medium 18
• Direct Marketing Media Spend, by Sector 19
Advertisers’ Response to Changes in Budget / Price
• Allocation of a 10% Change in Media Budget 20
• Response to a Price Increase on Main Medium 21
• Media Budget Movements to Cover Cost Increase on Main Medium 22
2. MEDIA SELECTION
Media Decision Drivers
• Advertisers’ Drivers of Media Selection 25
• Agencies’ Drivers of Media Recommendations 26
• Agencies’ Information Requirements for Media Recommendations 27
• Advertisers’ Media Selection – Decision Making 28
Perceptions of Media Effectiveness
• Ability to Deliver Audience Receptiveness/Preference 29
• Ability to Deliver On Desired/Expected Outcomes 30
• Ability to Be Seen/Heard by Many Potential Customers 31
• Ability to Be Seen/Heard by Many Current Customers 32
• Ability to Provide a High Profile/Market Presence 33
• Level of Performance Measurement Provided 34
• Allowing a High Degree of Flexibility 35
• Allowing a High Degree of Creativity 36
• Ease/Simplicity of Use 37
Perceptions of Media Similarity
• Advertisers’ Perceptions of Media Similarity 38
• Agencies’ Perceptions of Media Similarity 39

3. MEDIA USAGE
Media Usage
• Advertisers’ Media Usage – by Medium 43
• Industry Sector Media Usage – by Medium 44
Advertisers’ Media Usage by Marketing Activity
• Advertisers’ Television Usage 45
• Industry Sector Television Usage 46
• Advertisers’ Radio Usage 47
• Industry Sector Radio Usage 48
• Advertisers’ Newspaper Usage 49
• Industry Sector Newspaper Usage 50
• Advertisers’ Magazine Usage 51
• Industry Sector Magazine Usage 52
• Advertisers’ Cinema Usage 53
• Industry Sector Cinema Usage 54
• Advertisers’ Addressed Mail Usage 55
• Industry Sector Addressed Mail Usage 56
• Advertisers’ Unaddressed Mail Usage 57
• Industry Sector Unaddressed Mail Usage 58
• Advertisers’ Outdoor Usage 59
• Industry Sector Outdoor Usage 60
• Advertisers’ Internet Usage 61
• Industry Sector Internet Usage 62
• Advertisers’ Email Usage 63
• Industry Sector Email Usage 64
• Advertisers’ SMS/Texting Usage 65
• Industry Sector SMS/Texting Usage 66
• Advertisers’ Ambient Media Usage 67
• Industry Sector Ambient Media Usage 68
• Advertisers’ Point of Sale Usage 69
• Industry Sector Point of Sale Usage 70
• Advertisers’ Media Usage by Marketing Activity 71
Changes in Media Popularity
• Agencies’ Perception of Change in Media Popularity 72
4. MEDIA PACKAGES
Integrated Campaigns
• Advertisers’ Integrated Campaign Usage 75
• Agencies’ Perceptions of Clients’ Integrated Campaign Usage 76
• Advertisers’ Integrated Campaigns – Reasons for Using 77
• Advertisers’ Integrated Campaigns – Media Used 78
• Advertisers’ Use of Advertising Service Providers 79
• Advertisers’ Expectations of Integrated Solutions 80
Advertisers Ideal Media Combination by Marketing Activity
• Advertisers’ Ideal Media Combinations – Brand Advertising 81
• Advertisers’ Ideal Media Combinations – Sales Promotion 82
• Advertisers’ Ideal Media Combinations – New Product Launches 83
• Advertisers’ Ideal Media Combinations – Customer Acquisition 84
• Advertisers’ Ideal Media Co

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Germans court NZ Post

Posted by | Sep 17, 2004 | |

New Zealand Post is talking up its prospects of selling half of its Courier Post and other express freight businesses to Deutsche Post-owned DHL. The sale would give the Government a financial windfall and link NZ Post to a global player that has been expanding in Asia. It would also put Deutsche Post in the box seat in any future privatisation of NZ Post. The rundown on the potential joint venture came as NZ Post reported a 35 per cent rise in annual profit to NZD 36.5 million yesterday, handing the Government a NZD 21.9 million dividend.

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