Tag: North America

HBO goes postal (U.S)

Posted by | Mar 12, 2008 | |

Close your laptop, put away your BlackBerry and write a letter. That’s what John Adams would have wanted.

The U.S. Postal Service and HBO recently launched an ad campaign that focuses on the importance of handwritten correspondence and the heartfelt feelings it evokes. The effort, called “Power of the Letter,” promotes HBO’s miniseries John Adams, which details the life of the second U.S. president and his abundant letter writing.

HBO, seeking exposure for the miniseries that premieres on March 16, is footing the bill. “We didn’t have to spend a penny on this campaign,” said rep Sue Brennan at the USPS, Washington.

The campaign spans across TV, online and retail. A specialWeb site, poweroftheletter.com, was created by HBO, which provides a brief description of the miniseries and encourages consumers to write letters. Standees, which are 6-foot tall cardboard ads, were put up in more than 4,000 Postal Service retail locations around the country to drive consumers to the Web site, in addition to window clings with ads in 12,000-plus locations.

The campaign will run until the end of the month. Civic Entertainment Group, New York, handles.

“[The promotion] is in more Postal Service locations than there are Starbucks coffee shops and Wal-Mart stores in the U.S.,” said Spencer Rice, a director at Civic Entertainment.

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Postal service trust in United States

Posted by | Mar 12, 2008 | |

For the third year in a row, Americans have rated the Postal Service as the number one government agency they trust to protect their privacy.

Overall the Postal Service earned a rating of 83 percent in the 2007 Privacy Trust Study of the United States Government, conducted by Ponemon Institute LLC. The average trust score among the 60 agencies surveyed was 47 percent.

The Privacy Trust Study found that Americans remain concerned over a “loss of civil liberties and privacy rights,” “surveillance into personal life,” and “monitoring e-mail and Web activities.” While many federal agencies saw their ratings drop, the Postal Service was one of the few to increase both its customer satisfaction and trust scores.

All of us at the Post Office thank you for your confidence. We appreciate your business and your trust, and look forward to serving your mailing needs.

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USPS offer competitive prices for Express Mail & Priority Mail

Posted by | Mar 12, 2008 | |

For the first time ever, the U.S. Postal Service is offering volume related or other price incentives for Express Mail, Priority Mail and other shipping services, effective May 12. These incentives are now possible as a result from a change in federal law*, enabling the Postal Service to better compete in the shipping market.

Postal Service shipping products are currently priced by a “one price fits all” approach — customers pay the same price per piece regardless of the number of packages sent or the method of payment. Beginning May 12, customers will be able to take advantage of commercial volume pricing, minimum volume rebates, online price breaks and other pricing incentives. For example:

– Express Mail, premium overnight delivery, is switching to an industry standard, zone-based pricing system, resulting in lower prices for closer destinations. Customers will enjoy a 3 percent price reduction by purchasing Express Mail online or through corporate accounts. Up to an additional 7 percent price reduction is available for those who meet quarterly volume minimums.
– Priority Mail, expedited delivery at economical prices, will be available at an average 3.5 percent savings to customers who use electronic postage or meet other requirements.
– Parcel Select, the Postal Service “last mile” advantage of delivery to every door, will feature pricing and volume incentives for large- and medium-sized shippers.
Parcel Return Service, an easy and convenient way for customers to return items to businesses, will move entirely to a weight-based pricing system, resulting in significant price reductions for lighter packages.

(*) The Postal Accountability and Enhancement Act of 2006.

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UPS expands supplier diversity program to include LGBT-owned businesses

Posted by | Mar 11, 2008 | |

UPS announced the expansion of its award-winning supplier diversity process to include lesbian, gay, bisexual and transgender (LGBT)-owned businesses through a partnership with the National Gay & Lesbian Chamber of Commerce (NGLCC).

NGLCC-certified businesses now can register to participate in UPS’s supplier diversity process. Launched in 1992, the supplier diversity process provides UPS business opportunities for small businesses and those owned by minorities, women, veterans and now lesbian, gay, bisexual and transgender individuals.

The NGLCC represents the interests of an estimated 1.4 million LGBT-owned businesses. Through its affiliated network of 45 state and local chambers and business organizations, the NGLCC is the largest LGBT business development and economic advocacy organization in the country.

Additionally, as part of its partnership with the NGLCC, UPS is offering members of the organization a discount on UPS shipping services.

UPS has been recognized for the success of its supplier diversity efforts by organizations such as the National Minority Supplier Development Council (NMSDC), Women Business Enterprise National Council (WBENC) and Women Impacting Public Policy. Last year, UPS won NMSDC’s top corporate award and was listed as one of the top corporations for Women Business Enterprises by WBENC.

In addition to leading its industry in expanding its supplier diversity process to include LGBT-owned businesses, UPS also is a leader in its commitment to LGBT employees. The company recently received a top rating of 100 percent, the highest in its industry, from the Human Rights Campaign’s Corporate Equality Index, which measures how employers treat LGBT employees based on factors such as non-discrimination policies, diversity training and benefits for domestic partners and transgender employees.

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