Tag: North America

USPS signs 42 year lease at new commerce centre

Posted by | Dec 10, 2007 | |

The United States Postal Service has signed a 500,000-sf, 42-year lease for a distribution center to be located at the Ave, Aviation and Commerce Center near the Opa-Locka Executive Airport. Terms of the lease agreement–the first signed at the Ave, Aviation and Commerce Center–were not disclosed.

The distribution center, to be located on 30 acres, will be used to sort all the incoming mail to South Florida.

Cpf investment group principal Ernesto Cambo tells GlobeSt.com that construction of the building is expected to begin in January with a March 2009 anticipated completion date. In addition to the USPS facility, cpf is expecting to break ground in January on another 151,000-sf speculative industrial building within the center. Leasing efforts have started for that building, but no leases have yet been signed.

Under development by locally based cpf investment group, the USD 250-million Ave, Aviation and Commerce Center is a 2.6-million-sf master-planned mixed-use park on 178 acres. It will include banks, shops, restaurants, office/flex space, warehouse and distribution facilities and corporate hangars. The project is adjacent to Miami Lakes and close to Route 826 and Interstate 75.

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USPS: Mail holiday packages with care

Posted by | Dec 10, 2007 | |

December is the busiest time of year for mailing and the U.S. Postal Service is helping to make holiday shipping needs a little bit easier. With 20 billion cards, letters and packages expected to be delivered this holiday season, the Postal Service has some tips to help send holiday cheer in a safe, secure manner.

The Postal Service offers free, environmentally friendly Priority Mail and Express Mail boxes and envelopes. These supplies can be ordered at usps.com or picked up at a local Post Office and can be shipped anywhere in the world. But the best consumer value may be Flat Rate Boxes and envelopes. No calculating postage or weighing is needed. Customers pay a flat rate of USD 8.95 no matter the weight of the package or its destination. When a package is ready to be shipped, log on to usps.com/pickup to schedule a free package pickup from home or office.

The Postal Service also offers pre-packaged shipping products, READY POST, sold at local Post Offices for customers unable to find proper mailing boxes and envelopes.

It’s important to remember that packages weighing more than 13 ounces bearing postage stamps must be presented to a letter carrier or retail associate at the Post Office and cannot be dropped in blue collection boxes.

“The Postal Service is making it easier this holiday season to ship to family and friends,” said Delores Killette, vice president and consumer advocate. “These mailing recommendations will help customers send their holiday cheer.”

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Pitney Bowes MapInfo Location Intelligence Guides La Curacao's Southwest Expansion Efforts

Posted by | Dec 10, 2007 | |

Pitney Bowes MapInfo announced that La Curacao, a Los Angeles-based department store chain targeting first and second generation Latinos, relies on Pitney Bowes MapInfo location intelligence solutions to gain a richer understanding of its target customers and conduct sophisticated sales forecasting to zero in on profitable sites for new stores.

With nine “big box” stores in Southern California and one newly opened store in Phoenix, Arizona, La Curacao is continuing to expand its presence in the Southwest with new stores in Las Vegas, Nevada.

La Curacao offers a comprehensive selection of household appliances, computers and electronics that appeal to the Hispanic community. Since La Curacao customers make the majority of their purchases on the store’s own credit card, the company possesses a wealth of customer data that is used to develop innovative ways to reach its target demographic and identify the most profitable locations for new stores.

Using AnySite® Online, an easy-to-use, Internet-based mapping and site reporting solution, La Curacao conducts geodemographic analysis on its customer information, which helps uncover potential new site locations and assess the profitability of future stores.

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Royal Mail ‘Address Detectives’ prepare for festive postcode challenge

Posted by | Dec 7, 2007 | |

Royal Mail today urged people to postcode their festive greetings as 5,400 “address detectives” face up to the challenge of helping 400 million poorly addressed and written cards to their destination this Christmas,

Millions of people are expected to sit down this weekend to start writing their Christmas cards to friends and family,

Royal Mail expects to deliver more than two billion items over the festive period but estimates 400 million cards and letters will not be able to be read by its automated sorting machinery either because the postcode has not been included, the item has been poorly addressed or the handwriting style is difficult to read.

Nearly 4,200 “address detectives” have been recruited for the festive season to support the 1,200-strong team who will decipher the addresses of items that cannot be read automatically so that the letters can still be processed by the sorting machinery rather than by hand.

Alex Batchelor, Royal Mail’s Marketing Director, said: “Mail volumes almost double on peak days in December and it is important that people properly address their Christmas cards and use the postcode. Letters and cards that have clearly written addresses and a postcode can be read by our machines and handled 20 times faster than by hand.

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Junk mail spurs growth for top printer makers

Posted by | Dec 5, 2007 | |

Junk mail may at best sound like something to toss, but to companies like Xerox Corp., Ocè NV, Hewlett-Packard Co. and Eastman Kodak Co., the stuff smells like money.

Makers of high-production printers and systems have the direct-mail marketing industry in their sights, promoting the use of high-end digital printers with software tools to help advertisers personalize marketing content. Personalized marketing is advertising directed to an individual that’s sometimes based on past activity and elicits a response that can often be tracked.

Mailboxes across the country are filling up with personal messages from advertisers that can have intimate knowledge of a person’s insurance rates, car payments, favorite vacation spots or hobbies. Some even send coupons for favorite stores and products on a person’s birthday. Such personalized advertising typically generates significantly greater response than an advertisement meant for a general audience.

As such, it’s also the fastest-growing form of advertising off the Internet, and is projected to drive sales growth by 5.3 pct a year from between now and 2012, according to data provided by Direct Marketing Association, a trade group offering direct-marketing tools. By comparison, television ads are seen driving sales growth by 5pct , newspapers by 0.9pct , magazines by 3pct and radio by 3pct over the same period of time.

Altogether, the U.S. direct-mail printing business is a USD 62.2 billion market that’s expected to grow around 6pct, or 7 billion pages a year, data from marketing consultants Winterberry Group and Universal McCann show.

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