Tag: North America

US marketers spending less on advertisements

Posted by | Sep 12, 2007 | |

Total advertising spend in the first half of 2007 went down 0.3 percent to USD 72.6 billion versus the same period in 2006, according to data released today by TNS Media Intelligence, a provider of advertising and marketing information.

Internet display advertising held tight to its growth leadership position with a 17.7 percent increase to USD 5.5 billion in ad-spend.

Consumer magazines experienced a 6.9 percent increase to USD 11.5 billion in advertising.

Outdoor advertising investments were up 3.6 percent to USD 1.9 billion and cable TV followed with a 2.8 percent increase to USD 8.3 billion.

Broadcast TV media continued to experience weakness in the second quarter and turned in significant half-year declines.

Network TV expenditures went down 3.6 percent to USD 11.8 billion, while ad spend on Spot TV dropped 5.4 percent to USD 7.3 billion. Syndication TV was down 5.3 percent to USD 2.00 billion.

Newspaper and radio plummeted during the second quarter. For the half-year period, ad spending in local newspapers plunged 5.7 percent to USD 11.1 billion on a reduction of 4.7 percent in space sold. Marketers lowered their radio advertising budgets by 2.7 percent, to a total of USD 5.1 billion.

Internet display advertising swelled to 7.6 percent of total expenditures, up from 6.4 percent a year ago. Magazines gained 0.9 share points and finished the period at 20 percent of ad spending. Newspapers lost one full share point and slipped to 17.8 percent of total expenditures. National television and local television each lost share but still accounted for a combined 43.6 percent of all expenditures.

In the first half of 2007, the top 10 advertisers spent a total of USD 9 billion, a decrease of 2.2 percent from last year.

Second quarter spending for this group was up slightly, bouncing back from a steep 5.1 percent decline during the first three months.

Financial Services maintained its top position with USD 4.5 billion in expenditures, up 3.5 percent. Higher spending from retail banks offset reductions by credit card brands.

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Union urging contract with UPS

Posted by | Sep 11, 2007 | |

United Parcel Service Inc., needs to finish contract talks by Oct. 1 to get an accord in place before U.S. pension laws change in 2008, the union’s lead negotiator said.

The Oct. 1 goal was disclosed by negotiator Ken Hall in a statement posted on the union’s Web site. Atlanta-based UPS and the Teamsters started bargaining in September 2006 to replace a six-year contract that can be amended starting Aug. 1, 2008.

The union is trying to beat the Jan. 1 effective date for federal legislation passed last year to shore up underfunded pension plans. The new law ”could affect members’ retirement security,” Hall said, without elaborating.

A quick agreement would help UPS, the world’s biggest package-delivery company, keep customers from diverting business to rival FedEx Corp. on concern about a possible strike, Hurd said. UPS employs 240,000 Teamsters members.

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Pitney Bowes ranks among Top Ten 'Green' outsourcing vendors

Posted by | Sep 11, 2007 | |

Pitney Bowes Management Services (PBMS), a wholly-owned subsidiary of Pitney Bowes Inc. has been selected as one of the top ten-ranked outsourcing vendors for environmental stewardship, according to a recent Brown-Wilson Group independent study of industry decision makers and analysts. PBMS also ranked first in the category of “Document Processing Outsourcing.”

Vincent De Palma, executive vice president and president, PBMS, explained that environmental stewardship is a key priority for the company. “Environmental responsibility is the right thing for the environment, for our customers and our shareholders.”

De Palma, who presides over the company’s outsourcing unit, stated that a commitment to protecting the environment is also practiced on-site at its 1,600-plus customer locations throughout the U.S.

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DHL UK wins BP deal

Posted by | Sep 11, 2007 | |

DHL has secured a multi-million pound deal to deliver 30 million cases of fresh chill, ambient and secure products to 350 BP retail forecourts within the UK each year.

Rebecca Coles, BP Retail’s supply chain manager, said: “DHL demonstrated high service performance, good cost management and in particular, the ability to manage change. DHL gave us the confidence to undertake massive operational change, working to meet our strategy with innovative distribution solutions.”

DHL highlighted the benefits of collaboration, delivering value and increased transport efficiency through the introduction of a cross-dock operation in Harlow, in conjunction with Nisa-Today’s existing operation.

Perry Watts, chief executive officer of DHL’s retail sector, said: “We’re really pleased to build on our existing relationship with BP in this new area of business. We’re confident that we were able to create real efficiencies along the supply chain through collaboration and by offering a bespoke service to BP.”

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U.S. Ad Volume Recedes for Second Consecutive Quarter, Internet, Magazines Rise

Posted by | Sep 11, 2007 | |

U.S. measured media as spending fell 0.3 pct to USD 72.59 billion during the first half of 2007, as the ad economy shrunk for the second consecutive quarter this year, according to estimates released this morning by ad tracking firm TNS Media Intelligence. The pattern is significant, said TNS MI President-CEO Steven Fredericks, because it is the first time since 2001 that spending declined for two consecutive quarters – a trend economists look at closely for signs of recession. “While the protracted downturn in automotive spending has been a prime contributor, the overall results reflect weakness across a wide range of industries and advertisers,” Fredericks stated. “Given the uncertainties about near-term economic growth and consumer spending, we expect core ad spending will continue to face challenges during the second half of the year.”
Not all media are suffering as a result of the downturn. Internet display advertising maintained its growth leadership position, registering a 17.7 pct increase to USD 5.52 billion. TNS MI does not currently track online search advertising, which is believed to be fueling even greater growth in the online sector.

Consumer magazines posted a 6.9 pct gain to USD 11.50 billion in advertising. Outdoor expenditures were up 3.6 pct to USD1.90 billion and Cable TV followed with a 2.8 pct increase to USD8.38 billion.

Broadcast TV media continued to experience weakness in the second quarter and turned in significant half-year declines. Network TV expenditures fell 3.6 pct to USD11.84 billion, while ad spending on Spot TV dropped 5.4 pct to USD 7.29 billion. Syndication TV was down 5.3 pct to USD 2.00 billion.

Newspaper and radio media also saw widening losses during the second quarter. For the half-year period, ad spending in Local Newspapers plunged 5.7 pct to USD 11.09 billion on a reduction of 4.7 pct in space sold. Marketers lowered their radio advertising budgets by 2.7 pct , to a total of USD5.14 billion.

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