The Changing Mailing Landscape: 2007 Postal Rate Case
Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented May 14. Unless the Postal Rate Commission reduces its proposed increase to flats mailers (which, if it occurs will most likely not happen until sometime after May 14), most flats mailers will see postage increases that will exceed 20%.
In addition to these documented increases, mailers will also face other hidden increases that will go into effect on Aug. 1, when new address standardization rules will have to be implemented. An example of this type of increase is that today, records that fall within valid street ranges but are not a valid delivery point are +4 coded. As of Aug. 1, these will no longer be +4 coded. This change will result in more records not receiving a +4 code, thus increasing postage while reducing delivery and correspondingly, response.
Read More
