Communication is key in new postal environment
Dialog between mailers and the U.S. Postal Service is key if the mailing industry is going to successfully navigate new roads that have barely been mapped.
This was a key message from Postmaster General John E. Potter in his keynote address at the National Postal Forum yesterday. Mr. Potter was referring to the new postal law that took effect on Dec. 20 that changes the role of the agency and the Postal Regulatory Commission. Under the law, the PRC must write a new set of rules on how to establish mail rates; ensure compliance with the new rules; act on complaints about postal rates and poor mail delivery; review whether mail delivery is meeting the needs of the nation; and, if necessary, use subpoena power to get information from the Postal Service.
Mr. Potter also discussed how mailers and the USPS have to work together to mitigate some of the larger rate increases that they face. Rate increases go into effect May 14 for most mailers.
Mr. Potter also addressed the do-not mail legislation that has popped up in more than a dozen states.
“The postal service, obviously opposes these legislative efforts,” he said. “[Despite the withdrawal of bills in four states,] you can never be sure how the legislative process is going to play out. So, we need to focus on the issues spurring these legislative initiatives. Mail that reaches a home where it’s not welcome is not a good use of anybody’s time or resources. And it can turn the recipient off mail.”
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