Tag: North America

Marketsmith launches postal calculators

Posted by | Mar 7, 2007 | |

Direct and multichannel marketing firm Marketsmith Inc. has created two postal calculators to assist the direct marketing community with the recalculation of the new higher postage that may go into effect in May.

According to a recommended decision from the Postal Regulatory Commission earlier this week, rate increases will be 7.6 percent on average.

Morristown, New Jersey-based Marketsmith said that both calculators – the Piece Rate Calculator and the Piece/Pound Rate Calculator – provide mailers with information required to maximize the profitability their catalogs and other mail pieces.

These simplification tools incorporate two additional presort levels: ADC [Area Distribution Center] and the current 3/5-digit level that will be split into 3 and 5 digits.

Marketsmith also provides a circulation and Pre-Sort Level Chart to be used in conjunction with the calculators. Both enable mailers to measure the effect the postal increase will have on their future budgets.

The calculators may be accessed at www.marketsmithinc.com/postal_calculator.php .

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U.S. Postal Service & Postal Regulatory Commission Summit

Posted by | Mar 7, 2007 | |

The U.S. Postal Service and the Postal Regulatory Commission are hosting a summit on March 13 called “Meeting Customer Needs in a Changing Regulatory Environment.”

The free summit, which is open to the public, will take place from 9 a.m. to 5 p.m. at the Bolger Center in Potomac, MD. It will discuss how the recently implemented Postal Accountability and Enhancement Act could increase the USPS’s ability to meet customer needs.

Conference organizers said “by focusing on the issues important to customers, the conference will continue the dialogue recently initiated by the Postal Regulatory Commission in its rulemaking process.”

Panels include “ Meeting Customers Needs in the Market Dominant Category”; “Meeting Customer Needs in the Competitive Product Category”; “ Designing Flexible, Customer-Responsive, Pricing and Product Regulation”; and “ Service Standards and Measurement for Market Dominant Products.”

Speakers include Dan G. Blair, chairman, Postal Regulatory Commission; John E. Potter Postmaster General/CEO, USPS; Markus Wilhelm, CEO, Bookspan; Lou Milani, senior director of business affairs and publishing operations for the Consumers Union of U.S. Inc.; Mike Martinez, vice president of logistics for the Home Shopping Network; Bill McComb, director of operations support for Netflix; and Dan Emens, vice president of marketing operations for Chase.

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UPS and U.S. Department of Commerce team up

Posted by | Mar 6, 2007 | |

United Parcel Service Inc. and the U.S. Department of Commerce’s Commercial Service announced an initiative aimed at increasing exports from U.S.-based small and medium-sized businesses.

With the agreement, Atlanta-based UPS joins a pool of businesses the Commercial Service can call on to provide services to its clients, said Malcolm Berkley, a Washington, D.C.-based public relations manager for UPS.

The Commercial Service has more than 250 branches in 78 countries. Its employees provide market research, counseling and matchmaking assistance to businesses interested in exporting goods. It provided services to 69,000 U.S. businesses in 2006, Berkley said.

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U.S. Postal Service gives 10 companies Supplier Performance Awards

Posted by | Mar 6, 2007 | |

Postmaster General John E. Potter today recognized ten companies for their products and customer service in supplying the United States Postal Service with the equipment, materials, and services it needs to deliver products and services to the American public. The 2006 Supplier Performance Awards ceremony was held at Postal Service headquarters.

According to Susan Brownell, Vice President, Supply Management, in FY06 the Postal Service spent more than USD 15.4 billion for transportation, facilities, supplies, services, and equipment with a supplier base of more than 25,000.

The 2006 Supplier Performance Award winners are: Ecolab, Inc., Hewlett Packard Corporation, Honeywell International, Inc., ABB, Inc., IBM Corporation, U.S. Stamp & Sign, Cleanwise, Inc., Grainger, Auth-Florence Manufacturing Company, OfficeMax Government Solutions.

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Direct Group Launches Postal Optimizer

Posted by | Mar 6, 2007 | |

Direct Group announced the launch of its Postal Optimizer® product line, which can provide cost savings to direct mail marketers facing the postal rate increase expected to take effect May 6.

Postal Optimizer will deliver savings impact on mail campaigns processed through the United States Postal Service Bulk Mail Centers (BMC) and Sectional Center Facilities (SCF). Direct Group’s use of “intelligent mail” technologies – in collaboration with the USPS – will play an important role in achieving these cost reductions.

Postal Optimizer provides multiple opportunities to secure cost savings for direct mail marketers, whose postage expenses can represent up to 75 percent of total project costs. Postal Optimizer features proprietary software that analyzes customer data and generates comprehensive solutions for entry-point deliveries, commingling and other logistics strategies including optimal packaging, targeted in-home delivery dates, load planning, reporting, and standardized interfaces that determine the most efficient trucking and transport options.

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