Tag: North America

Deliver magazine launches companion website

Deliver magazine, the first custom publication from the U.S. Postal Service, has extended its reach with corporate marketing professionals by launching delivermagazine.com. The Website will offer exclusive content and interactive tools as well as archived articles and stories from the print version of the magazine.

Deliver launched in February 2005 to demonstrate the effectiveness of direct marketing and direct mail as critical components of integrated advertising or marketing communications campaigns.

delivermagazine.com will be updated weekly with a mix of Web-exclusive content, online surveys, ways for readers to interact with the Website and community-serving elements. The site will enable real-time, reader engagement by RSS feeds that automatically alert subscribers to new, online content.

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Postal Service Delivers (For Unions)

Brace yourself. Postal rates are about to go up again – by a whopping 7.6 percent, on average, in May. First-class stamps will cost 41 cents. Despite all the cheering over postal reform legislation signed by President Bush in December, Congress failed to address the most glaring weakness of the Postal Service – its out-of-control labor costs.

And so the cost of stamps will continue its upward spiral.

Fortunately, the Postal Service doesn’t need a second round of congressional horse-trading to solve its problem. The service is perfectly capable of restraining its labor costs without the help of Congress. But will it?

Just look at the recent contract negotiation between the Postal Service and its largest union, the American Postal Workers Union, which represents close to 300,000 workers. The union has done an excellent job of securing generous wages and benefits for members, while management has done a poor job of holding the line against these cost increases.

Postal Service employees are paid significantly more than their private-sector counterparts. In 2005, “the average annual pay and benefits for career bargaining unit employees was $62,635,” according to the Postal Service’s 2005 comprehensive statement on postal operations. Consequently, labor costs represent about 80 percent of all Postal Service expenses.

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USPS talks about CASS/DPV

The U.S. Postal Service is doing a lot of outreach to get the word out that beginning on Aug. 1 mail pieces will receive CASS-related discounts only when the agency’s delivery point validation process confirms the primary number, or the first line, of the addresses.

CASS, or Coding Accuracy Support System, lets the USPS evaluate the accuracy of address-matching software in three areas: ZIP+4 delivery point coding, carrier route coding and five-digit coding.

The delivery point validation system aids mailers in getting accurate delivery

addresses and identifying erroneous addresses.

Currently an option, beginning with Cycle L of CASS-certified software, the USPS will assign a ZIP+4 code to a mail piece only if the mailer uses CASS-DPV to confirm that the input address has a valid primary number. The USPS said that under the new system, an average of 2 percent of the addresses from a mailing list could lose their automation discount, but that mailers with higher quality address lists will experience smaller drops in matching level.

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Good time to take Post Office private

Last week, the Government Accountability Office, Congress’s chief investigative body, removed the U.S. Postal Service from its list of “high-risk” government agencies. For the first time in recent memory, the Postal Service is back on solid financial ground.

The Postal Service has also taken the first step towards reform – a process which could ultimately lead to granting employees ownership of USPS through privatization.

Each year, the GAO lays out those agencies at risk of becoming unable to “economically, efficiently, and effectively perform their missions.” The Postal Service had been on the list for over five years. But it has recently had considerable success in reducing costs, repaying outstanding debts, and increasing productivity, all of which contributed to the GAO upgrade.

The most critical reason behind the Postal Service’s new financial outlook was a recent congressional law that set up a dedicated stream of cash to pay the USPS’s unfunded liabilities, which exceed USD80 billion. These debt obligations largely represent future healthcare costs for postal workers.

At the insistence of the Bush administration, the new law requires the Postal Service to use dedicated income, which has resulted from an over-calculation of USPS pension obligations, to pay its remaining liabilities responsibly.

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Publication costs will rise due to new postal rates

Magazines and other periodicals distributed via mail are facing higher costs and potentially thinner margins as a result of new postal rate increases, but the hike is not nearly as bad as some publisher industry executives might have feared. “As postal rate cases go, this has been a tough one, with even more varying points of view than in recent cases,” Gordon Hughes, president-CEO of American Business Media, said Monday in a statement released by the trade association following the Postal Regulatory Commission’s decision to boost rates as much as 18.3%.

“More analysis is necessary, but it appears that the efforts of our Washington counsel and our testifying members have prevented 20% and higher increases that would have resulted from the other proposals,” Hughes noted.

Based on the new rate structure, the price of a one-ounce, first-class rate will increase two cents to 41 cents vs. the 42 cents the postal service originally asked for. The commission granted an 11.7% increase for out-of-county periodicals, and approved an 18.3% increase for in-county periodicals. The postal service had sought a 24.4% increase for in-county periodicals.

The decision moves further in the direction of “cost-based rates” by recommending rates that take into account bundles, sacks and pallets, not just pieces and pounds.

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Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.

 

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