Tag: North America

How to Prepare for USPS Changes in 2007

USPS regulation changes in the Spring of 2007 will be transforming the mail preparation method once again. In 1996, Mail Classification Reform was implemented, with new categories and mail classes introduced to meet customers’ needs and simplify postal operations. These categories described the type of communication, delivery speed and the extent of sorting. The cost structure for these various services encouraged mailers to prepare proper addresses, use barcodes and presort their mailpieces for faster processing and lower costs. Mailers who were running the most efficient mailing operation possible were able to save more on postage with worksharing discounts and smart addressing.

With the upcoming 2007 Rate Case, the Postal Service will be placing more emphasis on mailpiece shape in setting new rates. 2007 rates have not been finalized at this time, and mailers are still in the dark as to what the final new qualification and preparation rules will be. It is more critical than ever for mailers and shippers to rethink their packaging choices, and to make changes to current systems to maximize efficiency.

Preparation is key, but that doesn’t mean that mailers will have to spend more time on manual labor, if they utilize the right software. The need for quality mailing software has increased dramatically over the last several years, and will continue to do so with future rate cases planned by the USPS. Mailing software that manages all postage payment methods, reduces labor, and increases transactional speed and accuracy is no longer a luxury, but now necessary to help organizations avoid the profit leaks that can compromise successful businesses.

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USPS creative team wins six marketing awards

USPS working with its design team, Draftfcb, received recognition for a marketing campaign for the “Ship It, Win It” sweepstakes. The platinum MarCom Award recognized the creativity of leveraging a partnership with eBay to promote Priority Mail Flat Rate Boxes, offering customers a chance to win USD 10,000 to spend on eBay. The sweepstakes received a second MarCom Award (gold) for creative design as well as a silver award from POP Times magazine’s “Design of the Times” competition.

The MarCom Awards are an international competition for marketing and communications professionals, recognizing concept, writing and design of a marketing program. The Design of the Times Awards competition recognizes the in-store marketing industry’s best displays and retail promotions. Entries are judged on creativity in design, engineering, the ability to enhance brand image and the realization of sales and marketing objectives.

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FedEx Canada launches cross-border advisory services

FedEx Express Canada will begin offering support and advice to businesses seeking certification or approval in various cross-border security programs, such as Free and Secure Trade (FAST), Customs-Trade Partnership Against Terrorism (C-TPAT), Partners in Protection (PIP), and Customs Self Assessment (CSA).
The FedEx Global Trade Advisory service will help businesses navigate through the application process by examining their facilities, procedures, and suppliers, making recommendations to address the differences between the client’s existing procedures and what is required for certification requirements.

Regulatory experts will assist companies in:

Conducting examinations of their facilities and business procedures; help secure their supply chain and achieve customs compliance; and make recommendations to address identified gaps.

FedEx will also assist with the application process for cross-border security programs and perform on-going account maintenance and security audits.

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Standard class mail becomes trackable from desktop

Mailers rejoice as the Mailex Corporation releases an affordable real-time mail tracking system. Web-based tracking data is generated from an initial scan of a mailing upon induction into the USPS system. From the initial scan, the entire lifecycle of the mailing can be tracked by state, zip code and individual piece. As the mail is routed nationally, subsequent scanning takes place every step of the way. Each scan event is transmitted to a mail-tracking server and available for viewing.
Embracing this new, low cost technology, Mailex offers this tracking service to every mailer by incorporating the existing automated barcode with the tracking code. Taking the guesswork out of the estimated 7-10 day delivery time for Standard Class mail answers the top question all marketing executives need to know — Did the mailing hit yet? Gone are the days of waiting and wondering if your message was delivered.

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Updated proposed mailing standards available at usps.com

The U.S. Postal Service has updated its proposed mailing standards to accompany the price change proposal currently before the Postal Regulatory Commission (PRC). The revised standards, published at usps.com/ratecase, respond to the comments USPS received on the previous versions.

In addition to the updated proposal, the website highlights the earlier proposals and provides side-by-side comparisons of today’s prices and those that are currently under review by the PRC. The website also provides helpful information for mailers, including frequently asked questions, press releases, and Mailers Companion and MailPro articles related to the pricing change.

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