USPS Launches Intelligent Mail in September
After years of planning, the Postal Service is ready to launch a new service, Intelligent Mail, on September 1. This move marks one of the biggest changes in postal technology since the introduction of the original postal barcodes in 1989.
Intelligent Mail is built around a new barcode, the 4-state barcode, now referred to as OneCode by USPS. Current postnet and PLANET barcodes are 2-state barcodes, the two states referring to tall and short bars. OneCode barcodes have four different bars – a tall bar and three different short bars. The important thing about all these bars is that they allow for a lot more digits, The OneCode gives you 20 more digits to use than the 2-state barcode, and few digits make a big difference.
Mail is an important medium, one that inspires trust and helps build brand and product awareness. Relative to other media, it is inexpensive and flexible. Direct mail remains a growing medium because of its inherent advantages as well as external events, such as “do not call” legislation, pushing direct marketers toward print communications.
