Tag: North America

Pitney Bowes is pitching emailAngel, an e-mail address correction and forwarding application, as a new online business opportunity for postal organizations.

Pitney execs argue that emailAngel, developed by the company’s docSense business unit, puts a lid on the growing problem of undeliverable e-mail because of changes in e-mail addresses. Typical e-mail churn rates are put at about 25% and upwards of 50% on campuses. Businesses are estimated to pay $20 or more to resolve undeliverable e-mail messages.

Since posts already provide physical change-of-address services, they’re supposed to be suited to handling e-mail changes as well.emailAngel is supposed to work like this. Customers register their change of e-mail address with a postal authority to enable e-mail forwarding. The posts then use that large database of e-mail addresses to provide businesses a means of forwarding undelivered mail for a small fee. Postal outfits can also enter into revenue-sharing partnerships with other businesses such as credit card companies for their database and sell correct e-mail addresses to businesses with a customer’s permission.Pitney says that posts could offer email-Angel under their own brand.Postal outfits implementing email-Angel are supposed to benefit from the added web traffic to cross-sell and up-sell other products and services.For consumers the two key benefits are supposed to be assured message receipt and the knowledge that their e-mail address is lodged in a permission-based network that maintains their privacy.