US Postal Service Federal Credit Union Outsources ATM Locations to Select-A-Branch ATM Network
Select-A-Branch ATM Network (“S-A-B”) announced that the US Postal Service Federal Credit Union (“USPS FCU”) has outsourced five branch ATM locations to S-A-B. In addition, USPS FCU has now joined the S-A-B Network, providing branded, surcharge-free transactions to its own card holders.
S-A-B ATMs are equipped with the company’s patent-pending software, which allows multiple financial institutions to deliver branded transactions through each S-A-B ATM. When the card holder of a participating institution swipes their card at any S-A-B ATM, they are instantly presented with transaction screens branded with the logo, colors and marketing messages of that particular institution. The surcharge is then shifted to the institution, resulting in a surcharge-free transaction to the card holder.
Aside from S-A-B’s standard customer service and brand extension benefits, providing outsourcing services to USPS FCU provides the credit union with the added benefit of eliminating ATM ownership and maintenance costs, which are now shouldered by S-A-B. And, since S-A-B participant banks and credit unions drive traffic to S-A-B locations, USPS FCU can expect to turn what has been traditionally known as a cost center into a profit center.
S-A-B transactions are processed by Fiserv, a Fortune 500 company that provides processing services for over 3000 financial institutions. “Fiserv is very enthusiastic about the evolution of S-A-B,” commented Tom Fox, VP of Sales for Fiserv’s EFT division. “We believe that more and more institutions will look to outsource their ATM offerings over time, and S-A-B appears to have a superior model that provides benefits to customers, merchant locations and financial institutions alike.”
S-A-B’s USPS FCU locations are in the Washington DC/Baltimore area.
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