GrayHair Software Receives U.S. Postal Service NCOALink Limited Service Provider Certification
GrayHair Software, Inc. has received U.S. Postal Service® certification as an NCOALink® Limited Service Provider. This certification allows GrayHair to offer NCOALink technology as part of GrayHair’s mail tracking and address quality services.
NCOALink processing uses data derived from the U.S. Postal Service® Change-of-Address (COA) database, using a secure process that enhances security of COA information. NCOALink technology allows mailers to update their lists with address changes before they are entered into the mail stream.
As a proactive move update process, mailers are satisfying USPS Move Update requirements with multiple methods. Today, mailers for First-Class Mail® are required to meet the Move Update requirements and in November for Standard Mail®. The best practice is to provide the NCOALink service and include Address Change Service (ACS™) too. The savvy mailer today performs aggressive Move Update processing to speed delivery and minimize costly Undeliverable-as-addressed mail pieces for any mail class.
GrayHair’s Move Update services are available to licensees of GrayHair’s MailTrak and Address Quality suite of software.
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