FedEx Kinko’s Survey Finds Small Businesses Concerned about Economy
FedEx Kinko’s, released the results of its national “Signs of the Times” small business survey, which found 89 percent of those small business owners polled were moderately to very concerned about the current economy’s impact on their business. Despite concerns, decreasing their marketing and advertising budgets is not a likely course of action. In fact, 92 percent of survey respondents say they will either keep their spending the same or increase it this year.
The online survey, conducted in March 2008 with nearly 500 small business owners and decision makers, identified significant trends specific to this important sector of the U.S. economy for the year. In addition to their concerns about the economy, 66 percent of those polled foresee flat or falling profits in 2008, but these companies are looking for ways to combat the tough economy in a cost-effective fashion. Moreover, 41 percent of responding businesses are considering an increase in spending on marketing and advertising initiatives this year.
Blasingame says small businesses often underestimate the basic elements of a marketing program. Only 32 percent of survey respondents said they believe that signs, banners and posters help drive business and customer traffic. According to Blasingame, the lack of good signs inside and outside the walls of small businesses is a missed opportunity—especially for those with modest budgets.
