Mail remains vital to business today, says Pitney Bowes
Michael J. Critelli, chairman and CEO of Pitney Bowes Inc. affirmed that, “contrary to the predictions of a paperless environment, mail remains a vital piece of the business communications flow,” during a presentation at Solomon Smith Barney today.
Critelli noted that there are more than 425 billion pieces of mail generated annually around the world, and 200 billion in the U.S. alone. “The mailing industry in the U.S. is a $900 billion industry that drives over eight percent of the GDP annually. Organizations understand the power of mail to exchange critical information, products and payments with their important stakeholders and, compared with other forms of marketing, businesses and non-profits can reach out to prospects in a non-intrusive manner.” He also mentioned that, though no one can predict the future of mail as a communications tool for organizations, “Pitney Bowes expects to have great growth opportunities in mail for a very long time, regardless of business mail volume trends, given the massive size of the mailing industry worldwide.”
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