The Mailing Customer of the Future – Michael J. Critelli – Pitney Bowes
Michael J. Critelli
Chairman & CEO
Pitney Bowes
Tag: Pitney Bowes
Forgoing Monopoly
The first phase of deregulation intended to open up 30 per cent of Royal Mail’s letter market to competition is under way. While it is far too early to say how much impact this has had, a question that does need addressing is how direct mailers are going to respond. Will they be looking to switch to other postal carriers? Will they be able to adopt a more flexible approach to their mailing schedules? And what will be the best way to buy in this new, competitive environment? A number of mailing houses remain wary of new postal carriers entering the market, and from what they have seen so far, cannot see them persuading mailers to switch from Royal Mail.
Read MorePitney Bowes doubles run rate since PSI acquisition
Since Pitney Bowes’s acquisition of PSI Group for $130 million last June, the presort company has doubled its run rate and is generating about $100 million in annual revenues, a recent analyst’s report on Pitney Bowes says. Goldman Sachs says Pitney Bowes reported at its annual analyst meeting that PSI is now sorting about 20 million pieces of mail/day, up from the 13 million pieces/day when acquired. Pitney Bowes group president Murray Martin told analysts that management was looking to double again the business volume going forward.
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Read MoreUS Pitney Bowes unveils mail management software
Pitney Bowes Inc.today introduced SmartMailer(TM) 7.0, a user-friendly mail management software that enables mailers to better manage their mail flow. SmartMailer 7.0 is easy to use and enables businesses to increase the efficiency and effectiveness of their mailings with enhanced address database functions and the ability to send combined mailings, and to save money by eliminating duplicate, and reducing undeliverable, addresses. According to the United States Postal Service, 1.5 billion dollars in postal costs are attributable annually to undeliverable as addressed mail due to poor customer data.
Read MorePitney Bowes redefines its image with launch of first integrated marketing campaign
Pitney Bowes Inc, the leading global provider of integrated mail and document management solutions, today announced that it is redefining its brand through a major marketing campaign targeted to a new audience: the c-suite (CEOs, CFOs, etc.) This integrated marketing campaign is the most significant branding endeavour the company has undertaken in more than 15 years. The campaign is a key part of the company’s growth strategy and is designed to educate businesses about the importance and criticality of timely and accurate communications relative to their bottom line.
Read MorePost & Parcel Magazine
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