Record GBP 4.5 billion spent online in January sales
Online spending in the January sales reached a record high of over GBP 4.5 billion according to new figures from the IMRG Capgemini e-Retail Sales Index An equivalent of GBP 74 was spent online for every person in the UK in January a year-on-year increase of 75 pct.
The IMRG Capgemini e-Retail Sales Index reveals that there is variation in the year-on-year growth of individual sectors. Of the sectors that are broken out, the most popular items for online bargain hunters in January were electrical items and clothing which saw the highest year-on year growth. Perhaps a sign of festive excess was the small 9.8pct growth in the sales of beers, wines and spirits and the high 18pct online spending on Health and Beauty
The Index highlights that January’s high rate of growth is a change in direction from the previously falling trend – year-on-year sales in September was 73pct which fell to 66pct in November and then 49pct in December. The growth in sales volume over the last three months is more than double than the same period last year and is at the highest level since January 2003. While the overall e-Retail market is growing because of more retailers entering the online market, the high growth is still concentrated on the bigger players who are capturing the consumers’ hearts and minds
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