Tag: Retailing

Annual Online Customer Engagement Survey

Annual Online Customer Engagement Survey

This cScape-sponsored Customer Engage¬ment Report, is based on the findings of a survey carried out in October and November 2006.More than 800 respondents, all internet and / or customer experience professionals, both ‘client-side’ and from agencies, completed the survey which contained questions about customer experience meas¬urement, methods of customer engagement and barriers to effective delivery.

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Retailers in dogfight for air cargo space

The retail war has now moved to the skies. Retail companies are fiercely competing against each other to acquire cargo aircraft in a bid to put their backward logistics in place.

The proposed retail models being pursued by the retailers would demand speedy transportation of perishable goods, for which all agri hubs across the country need to be well connected.

This move by the retailers is also expected to throw up new opportunities for the airline companies in the cargo business. Several airline companies including low cost carriers like Air Deccan and Go Cargo among others are drawing up plans of expanding the cargo infrastructure.

While upcoming retail ventures like Reliance and Bharti are already in talks for striking long term strategic alliances with some international as well as domestic cargo fleets, others like Tatas, Birlas and RPG are learnt to be mulling similar options.

On the other hand, to leverage opportunities that this may throw up, some prominent low cost airlines are also venturing into dedicated cargo fleet. Experts say low cost airlines, already marred by increasing losses would want to leverage their existing infrastructure to grab a pie of the burgeoning retail sector.

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New results show significant increase in direct mail volumes for the retail sector

New figures today revealed that the retail sector has experienced a 1.1 per cent increase in direct mail volumes.

During the second quarter this year, volumes rose to 88.91 million, up from 87.92 million in the same period in 2005, revealed Royal Mail.

These strong results, reported between April and June 2006, are indicative of the current retail climate. Footfall on the high street suffered dramatically during the World Cup and unusually hot summer weather, and increases of online purchases failed to meet the shortfall.

Furthermore, The British Retail Consortium’s Shop Price Index shows that prices are on the rise. August 2006 is the second month the inflation rate has shown a significant year on year increase (1.4 per cent). Much optimism is also predicted for the rest of the year, with Royal Mail’s new pricing structure (Pricing in Proportion) enabling retailers who post more than 90 per cent of their products to save money on two thirds of their mail on average; a saving which could then be re-invested into further direct marketing activity.

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