Online stores expect bumper Christmas sales
Online shopping is expected to increase by more than 40 per cent this year compared with last Christmas in a sign that the rapid growth of e-commerce is not yet starting to subside. The expected rise is in sharp contrast to the subdued outlook for high street retail sales. And threats to one of the main competitive advantages of online retailers – lower prices – are not seen as likely to derail that growth. Interactive Media in Retail Group, the industry body for “e-tailers”, expects 24m British shoppers will spend Pounds 5bn online this Christmas, an average of Pounds 208 each. That is up from Pounds 3.5bn spent online last Christmas and represents an acceleration of the online shopping growth rate. Last Christmas year-on-year growth was 20 per cent.
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