Tag: Retailing

Home Shopping Tracking Study – Winter 2004

Posted by | Sep 1, 2005 | |

Prepared by Continental Research for Royal Mail
Table of Contents 1.Background
2. Management summary
2.1. Home shopper profile
2.2. Channel size – volume of people
2.3. Online shopping channel
2.4. Catalogue shopping
2.5. Channel satisfaction
2.6. Channel motivations/ barriers
2.7. Home shopping – the future
2.8. Delivery
3. Conclusions
3.1. Opportunities
4. Research objectives
5. Research method
5.1. Omnibus phase
5.2. In-depth telephone interviewing phase
5.2.1. Interviewing targets and weighting
6. Omnibus research findings
6.1. The size of the home shopping market
6.2. The demographic profile of the home shopping market
6.3. Gender
6.4. Age
6.5. Social grade
6.6. Working status
6.7. Region
7. Main telephone study findings
7.1. Products purchasing
7.2. Satisfaction with home shopping
7.3. Online shopping
7.3.1. Length of time shopping online
7.3.2. Most likely time to shop online
7.3.3. What prompted last online purchase
7.3.4. Internet spend
7.3.5. Products purchased online
7.3.6. Frequency of key product purchasing and spend via the Internet
7.3.7. Number of different websites purchased from in the last year
7.3.8. Websites purchased from
7.3.9. Auction websites
7.3.10. Satisfaction with online shopping
7.4. Digital TV shopping
7.5. Catalogue shopping
7.5.1. Length of time shopping from catalogues
7.5.2. Most likely time to shop via telephone/ post
7.5.3. What prompted last catalogue purchase
7.5.4. Spend on catalogue purchases
7.5.5. Products purchased from catalogues
7.5.6. Number of different catalogues purchased from in past year
.5.7. Frequency of key products purchased and spend
7.5.8. Big book catalogue – share of customers
7.5.9. Satisfaction with catalogue shopping
7.6. Shopping via direct selling
7.7. Cross-channel shopping
7.8. Motivations to home shop
7.8.1. Reasons for not home shopping
7.9. Delivery
7.9.1. Satisfaction with delivery companies
7.9.2. Delivery addresses
7.9.3. Importance of delivery service options
7.9.4. Amount prepared to pay for special delivery options
7.9.5. Returning unwanted goods

Home Shopping Tracker Market Research 2004

Introduction

Royal Mail recognise that it is important for both itself and its customers to understand how the home shopping market is developing, the main issues facing consumers and how they should respond. By understanding the market better Royal Mail will continue to play a central role in the success of the industry; be that as an integral part of the marketing mix, warehousing and fulfilment, distribution and delivery or order processing and billing.

Royal Mail is committed to supporting the industry in realising this growth potential by cultivating profitable, customer-focused strategies. It aims to do this through the development of innovative end-to-end solutions for a range of home shopping companies; sharing findings of independent research – such as this Home Shopping Tracking Study – demonstrates its commitment to its customers.

Background

Continental Research was commissioned by Royal Mail in January 2000 to undertake a regular study which would size the market, track its growth and provide a fuller understanding of the views of both home shoppers and non home shoppers. The first wave of research was conducted in September 2000. This report details the findings of the sixth wave of research conducted in September 2004. The results of the study provide an insight into consumer behaviour and attitudes to home shopping. It is hoped that the research information can be used to encourage new businesses to enter the home shopping market and to encourage growth amongst the existing base of companies involved with offering its customers home shopping.

Management Summary – Key Findings

To avoid any differences that may be caused by seasonal effects the key comparisons made in both the executive summary and the main body of this report are between the third wave

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UPS` retail franchise plans in India face roadblock

Posted by | Jun 29, 2005 | |

United Parcel Services (UPS), which plans to set up a network of retail franchise shops in the country under the brand name UPS Stores, may find the going tough. The company’s plans are likely to get stalled with the Centre’s recent reluctance to allow foreign direct investment in retail. A section of the government does see it as an attempt to gain an indirect entry into retail. Besides, the department of posts has objected to UPS’ proposal, viewing it as a violation of the Indian Postal Act, which reserves the mail delivery system as a government function.

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New Deutsche Post retail outlet format

Posted by | Jun 27, 2005 | |

Come September 2005, Deutsche Post will be testing a new retail outlet format at some 300 locations. Working together with retail partners, the Company will set up outlets carrying a streamlined basic postal product line. In doing so, Deutsche Post is putting a sales format to the test which, with an eye to the exclusive license set to expire at the end of 2007, should be financially viable and at the same time adapted to significantly changed customer behavior. If Deutsche Post customers respond favorably, the intention is to extend the pilot project starting in the spring of 2006. Basic services such as postage stamps, parcel-post stamps and Packsets will be offered, but not special services with low demand (e.g. COD, issuing warehoused items) and banking transactions.

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UK SHOPPERS `SPENDING £17bn A YEAR ONLINE’

Posted by | Dec 29, 2004 | |

Online shopping is booming in the UK, a new report reveals today. Twenty billion UK shoppers are spending £17 billion a year using the internet as more and more people buy via the web. Shoppers are increasingly shunning companies still not geared up to e-commerce and by 2009 a quarter of all UK shopping is predicted to be conducted via the internet in a market worth £80 billion.
Internet sales doubled between 2002 and 2003 – and some popular online retailers have seen sales triple in the last few months. The figures come in a report charting the rise across Europe of all forms of “distance selling” – from catalogues and mail shots to telephone, sales, television and, increasingly, the internet.

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PROFILE – RICHARD ROCHE, Head of RM multi-channel retail strategy

Posted by | Dec 16, 2004 | |

As the man responsible for Royal Mail’s multi-channel retail strategy, Richard Roche is keen to help etailers deliver on the promise of Internet shopping, he tells Clare Goff

There are no postmen at Royal Mail’s media centre in Covent Garden. Indeed, the office looks more like a creative hotshop, with its glass walls and open-plan layout. “We deliberately wanted to give the appearance of an agency,” says Richard Roche, head of multi-channel retail.

While others deliver the letters, Roche – with 20 years of financial services marketing behind him – concentrates on the delivery process itself. His expertise is in helping businesses use the medium of mail as a marketing or logistics tool.

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