Royal Mail – New mail products reward correct addresses
Royal Mail has announced a number of new benefits for customers, including discounts for large business mailings using correct addresses.
A new product, Cleanmail Advance, has been launched by Royal Mail as a way to provide a financial incentive to business mailers in ensuring that their mailshots carry the correct addresses.
Through the Cleanmail Advance product, customers will be given easier access to discounts when sending more than 1,000 items with correct addresses that that can be read by machine.
Cleansing databases of old or redundant customer address records, known as ‘dirty data’, is a prime way of reducing wasted mail costs – and reducing unnecessary work for postal service workers.
Another new product is designed to reward businesses that send a minimum of 250 large letter-sized items and ensure they can be easily read by the machines, as part of an initiative by Royal Mail to increase its automation.
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