Tesco snubs UK Royal Mail in DHL trial
Tesco has delivered a warning shot to Royal Mail by handing rival DHL Global Mail a major tranche of its Clubcard direct mail business, as part of a trial.
Although the Clubcard account is not huge in terms of mail volumes – the retailer mails its 12 million members every three months and sends a raft of customer magazines – it is a prestigious brief, forming the backbone of the retailer’s marketing strategy. A Tesco spokeswoman confirmed the appointment, but refused to comment on any expansion of the DHL trials.
