Experian takes on Royal Mail with UK movers data file
Experian is challenging Royal Mail in the movers data market by launching its own change of address file, Absolute Contacts. Royal Mail operates the market leading NCOA (National Change of Address) file, based on consumers who have moved home and have paid Royal Mail to register their new address. Absolute Contacts uses Experian’s Absolute Movers file to identify goneaways. It estimated that about half the 3.25 million Britons who move house each year do not register their new details on Royal Mail’s file and it is this gap that Experian is hoping to exploit.
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