Tag: Royal Mail

MAILING ISSUES: Time to deliver

With the postal services market opening up, mailers could soon be able to select the day of the week in which direct mail and door-drops arrive. Despite being heralded as the most accountable medium, direct mail – and door-drops – do not offer any physical evidence of being delivered in the form of written confirmation by the postal service. One thing you can be sure about with advertising is that an ad has appeared. With TV ads, simply watching during the right slot will provide confirmation, even before the contractor sends out a written report. Radio and press ads can also be physically monitored – and research companies exist that do just that. Even door-to-door can now be monitored using a service like StepCheck. But once the mailing house has raised a docket saying items were handed over to Royal Mail, mailers just have to wait and see if the enquiries or orders start to come in. It is a surprising gap. The sheer volume of items makes it impossible to validate that every single item has been distributed. But the absence of proof reflects another gap in direct mail’s measurability: guaranteed delivery dates.

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UK Post watchdog risks uproar over regulatory ‘light touch’

Postcomm is risking the wrath of Royal Mail by pledging to treat new entrants to the postal market with a regulatory ‘light touch’. The move, outlined in the watchdog’s corporate strategy for the next three years, is designed to free them from unnecessary regulation. A Postcomm spokeswoman says that it is doing what is necessary to prevent abuse of the system, rather than for its own sake. She explains: “In a fully competitive market, regulation is not necessary, as weaker players will be edged out.”

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Royal Mail agrees to tighten its internal procedures following Postcomm’s investigation into anti-competitive practices

Royal Mail has agreed to tighten its internal compliance procedures following an investigation by Postcomm into allegations that two of the company’s promotion schemes were anti-competitive.

The schemes were designed by Royal Mail to encourage customers to use mail as part of their marketing activities. The complainant – another postal operator – alleged that, in encouraging customers to switch to Royal Mail, the company was intending to remove competition from the market.

Postcomm has concluded that Royal Mail appears to have contravened two conditions in its licence designed to facilitate competition. As a result, the company has given several undertakings to Postcomm on the way it will in future conduct any promotional offers and special deals with non standard terms.

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Second Royal Mail rival faces court over dumping

Another competitor to Royal Mail will later this month face court action for throwing away mail. Postcomm, the industry regulator, will present evidence against an individual working for one of Royal Mail’s rivals at Redditch, West Midlands. It will be the second prosecution of a new postal operator in two months as the regulator aims to ensure that service standards are maintained.
Competitors to Royal Mail include Express Dairies, UK Mail, Deutsche Post, TPG and Hays DX. A spokesman for Postcomm said: “There will be more prosecutions. We hope there won’t be too many more, but we have to ensure that the new operators maintain adequate standards.” Postwatch, the consumers’ group, said: “The higher profile the action against dumping, the better, as it is one of the constant problems in the postal service. But it also does not seem a level playing field when rival operators face prosecution but Royal Mail deals with dumping incidents itself.”

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Royal Mail demonstrates its logistical strength with a further contract renewal within the financial sector

Royal Mail today announced that it has started 2005 with a further contract renewal for its Branch Direct service within the financial sector. The Derbyshire Building Society has renewed its contract for the overnight delivery of internal mail and documents between branches and offices UK wide. This follows the renewal of contracts with Barclays Bank PLC and Norwich Union later in 2004 and underlines Royal Mail’s role as a strategic partner for the financial sector, developing tailored solutions to meet their needs.

Pauline Vickers, Sector Director, Financial Services, Royal Mail, said: “The provision of internal mail services is a very competitive market and we are delighted to be able to demonstrate our strength in this area with these contract renewals.

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