Watchdog slams UK Royal Mail over Home Mover offensive
Watchdog Postwatch has attacked Royal Mail over a new service which allows brand owners to surreptitiously piggyback the Home Movers Service. The new scheme, currently on trial, will give Royal Mail an extra revenue stream. It allows companies to use the same envelopes as the Home Movers Service, although they will not contain the redirected post. Royal Mail plans to charge marketers around 68p per insert, with further negotiations for bulk mailings. Postwatch says it has not been notified about the new service and is unimpressed with the move.
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