Royal Mail doubles agency roster but halves budget
The Royal Mail Group has halved its PR spend to pounds 2.5m while simultaneously more than doubling the number of PR agencies on its roster.
Five agencies will handle PR work across the Royal Mail Group’s three divisions: Royal Mail, the Post Office and Parcelforce Worldwide.
Cohn & Wolfe, Countrywide Porter Novelli, Eulogy!, August.One Communications and Shine Communications have secured the work after a ten-week competitive pitch. They will work alongside Communications Services, the Royal Mail Group’s in-house PR team.
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