Tag: Royal Mail

Consignia has confirmed that it may rename itself Royal Mail PLC. This could mean the end of the Consignia name after just 16 months. Consignia said its name change was justified on the grounds that it suited its goal of becoming an international postal operator.
The decision followed a £500,000 consultation with Dragon Brands.
A Consignia spokesman has told Ananova: “It’s a matter of public knowledge that the chairman Allan Leighton doesn’t like the name Consignia, and it’s the intention to change the name of the organisation.

Senior executives at the UK’s postal service have decided to replace the much-maligned Consignia brand with the name Royal Mail Group.
The company is keen to finally cut its ties with one of the most unpopular brands in UK corporate history.
Top Consignia managers, led by chairman Allan Leighton, are meeting today (Wednesday) to finalise the decision, which comes much sooner than expected.
Although Leighton had already made plain his intention to ditch the Consignia name, there was speculation that the government-owned plc would simply revert to being called the Post Office.

Postal giant Consignia’s new £9.5 million call centre in Stoke-on-Trent is set to go live for calls today. The centre, in Forge Lane, Etruria Valley, which will handle calls from Royal Mail customers, has created 250 jobs initially, although another 200 are expected to follow once the site is operating to its full capacity in September.

Consignia is planning to launch an online DIY direct mail service for the small business market, which it claims cannot afford to employ a direct marketing agency.
Royal Mail denies the move brings it into conflict with direct marketing agencies, maintaining that the UK’s 2.8 million small businesses are not being reached by the agency market.
A tender has been released by Consignia, asking for an agency to develop the Web-based service, provisionally called DM online, that will allow businesses to design campaigns and download them.