Royal Mail seeks Union with Mailing Houses
Royal Mail is aiming to develop closer relationships with the UK mailing house sector by launching a new scheme encouraging them to promote the medium to advertisers.
The Mailing Agents Programme is part of continued efforts by Royal Mail’s Media Markets division to stabilise the relationship it has with mailing houses and establish its commitment to backing the mail medium in the face of increasing competition.
Around 300 mailing houses have been invited to join the free scheme, by offering a commission rate for new business won from referrals and for successful new marketing ideas.
