Royal Mail targets home shoppers in online push
Royal Mail is encouraging more people to shop via mail order, with the launch of a new campaign aimed at increasing revenue from its business mailing arm.
The viral e-mail campaign will target customers with a propensity for home shopping, driving them to a microsite, www.royalmail.com/cataloguecollection. The site lists a wide range of catalogues that can be ordered online.
Three different creative executions have been designed, to prompt consumers to shop from their home computers, in their leisure time. Catalogues featured will range from football merchandise and mobile phones to ladies clothing.
