Tag: Royal Mail

Royal Mail targets home shoppers in online push

Royal Mail is encouraging more people to shop via mail order, with the launch of a new campaign aimed at increasing revenue from its business mailing arm.
The viral e-mail campaign will target customers with a propensity for home shopping, driving them to a microsite, www.royalmail.com/cataloguecollection. The site lists a wide range of catalogues that can be ordered online.
Three different creative executions have been designed, to prompt consumers to shop from their home computers, in their leisure time. Catalogues featured will range from football merchandise and mobile phones to ladies clothing.

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Post merger talks lasted eight months

Talks over the possible merger of the Royal Mail and Parcelforce with the Dutch post office lasted for eight months before being called off, it was revealed today. The Government authorised discussions to be held between Consignia and Dutch postal firm TGP last July, but it emerged in March that common ground could not be found.

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May date for first national postal strike in six years

Postal workers are to bring mail services to a halt on May 8 in the first national postal strike for six years, the Communication Workers Union said yesterday.

The union, which is locked in a dispute with Consignia over pay and delivery standards, said it was calling the action after negotiations had failed. The 24-hour strike could be the first in a series of one-day stoppages.

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