UPS touts new Asia strategy
United Parcel Service Inc., fresh off a global rebranding effort, is unveiling a new approach to logistics in Asia. Dubbed “synchronized commerce,” the strategy treats three core aspects of the supply chain – movement of goods, information on the goods, and funding for those – as a single entity, said Ken Torok, president of UPS Asia Pacific. Saying “synchronized commerce is the next step in the evolution of trade,” Torok said the move is particularly relevant to Asia, where more than 90 percent of the economy comprises small- and medium-sized enterprises.
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