The International AddressGuide – now published with eastern European countries
The cross-border sourcing of addresses for direct mailing is becoming easier for eastern European countries: the new edition of the International AddressGuide from Swiss Post International now also includes, alongside the existing 15 countries in western Europe, new entries for Poland, Hungary, the Czech Republic, Slovakia and Slovenia. The AddressGuide lists 500 providers from 20 countries and describes what they have to offer, with key figures such as the number of company addresses, decision-makers, private addresses, selection criteria, and the extent of their special address databases. To help users evaluate potential suppliers, the guide provides information such as year of establishment and number of employees. For each country, it also contains an outline of the address market with detailed information on prices, data protection, return rates, address formats and the correct salutations.
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