2008 Competitive Market Review L13983
2008 Competitive Market Review
Read MoreTag: Standard Mail
Postcomm reports: Business Customer Survey and Competitive Market Review
The importance of mail to business users features strongly in the 2008 Business Customer Survey published by Postcomm.
Almost half of the survey’s respondents regard mail as a ‘core activity’ of their business, and a further 31 per cent say it is critical for communication with their customers. Only 17 per cent report that mail is used simply for administrative purposes. This year almost a quarter of respondents said they were using more than one provider of mail services.
The effect of electronic communication on the postal market – and ways in which the internet and mail complement each other – are clearly demonstrated in Postcomm’s annual review of the postal market, the 2008 Competitive Market Review, also published.
The Business Customer Survey collected information from more than 1,800 businesses, ranging from ‘super top’ users spending GBP 2 million a year or more on mail, to very small companies with an annual mail budget of GBP 5000 – GBP 10,000.
Royal Mail adds 40 MAN TGS tractors to fleet (UK)
Royal Mail has added 40 MAN TGS tractor units to its fleet – the first time a MAN tractor has appeared in the distinctive red. The TGS 18.400 4×2 BLS units are already in operation, running out of Royal Mail’s Birmingham mail centre.
Steve Walker, Head of Distribution at Royal Mail, says the potential reduction in running costs offered by MAN’s EGR ‘Add Nothing’ engine technology ticked all his boxes.
“Fuel economy has always been the largest running cost and, with today’s price of fuel at an all-time high, we’ll take a look at any potential improvement in consumption. With no costs and complexities of AdBlue to worry about, MAN’s a simpler solution.”
DHL announces new Commercial Executive Vice President
DHL Express today announced that George Kerschbaumer has been appointed Executive Vice President (EVP) of the Commercial division at DHL Express and will also assume a position on the DHL Express Global Management Board with immediate effect.
Kerschbaumer, who previously fulfilled the role as EVP of Corporate Development at DPWN, will report directly to DHL Express CEO, John Mullen and will be responsible for directing the global commercial function for the Express division.
He succeeds John Pearson who has recently taken up the Express EEMEA CEO role.
Royal Mail hits TV screens with new campaign (UK)
Royal Mail is to change the focus of its marketing and communications from the consumer sector toward businesses, partly to remind big companies that it still exists, but, more significantly, to position the brand as the postal operator of choice for small and medium-sized firms.
This repositioning will begin this month with a ‘Partners for Growth’ campaign targeting the UK’s 4.3m SMEs. An above-the-line push, by ad agency Abbott Mead Vickers BBDO, will comprise TV, press, direct and digital activity.
The drive will direct prospective customers to a 15-step online questionnaire that asks respondents about their business needs. Within two hours, those who have completed the survey will receive a personalised ‘growth pack’ containing information about how Royal Mail can help them. The idea is to publicise some of the brand’s lesser-known business services, including data provision and media consultancy.
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