TNT tops Royal Mail on branding
TNT has been classed a Business Superbrand ahead of rival Royal Mail in a recent YouGov survey of the UK’s strongest B2B brands for 2008.
The survey was commissioned by Business Superbrands UK Ltd and canvassed the views of more than 1500 business professionals. Within the list of top 500 brands, TNT is ranked 118, 22 places ahead of Royal Mail, its leading competitor in the UK postal market.
The announcement comes as TNT Post, celebrates its fourth anniversary of becoming a downsteam access provider in the UK mail market. Since signing the agreement in April 2004, TNT Post has made great strides in its mailing proposition for UK businesses. In the last 12 months, TNT Post’s downstream access business has experienced more than a 60 per cent growth in its mailing volumes and the company now delivers an average of 160 million items a month. With its broad range of services, TNT Post enables both businesses large and small to benefit from the high quality and innovative services that competition has brought to the postal market.
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