Tag: UAE

New Look Signals Evolution of Aramex

Visual Identity Transformed to Represent Changing Face of Company

Aramex unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider into a major player in the global logistics marketplace, with an updated look that marks the biggest change in the company’s visual identity to date.

Over the past decade, Aramex has become one of the Middle East’s leading brands in terms of exposure and recognition, and has long been considered one of the most respected and admired companies in the region.

Senior executives say that the last creative stroke to the brand was more than 10 years ago, and that the new logo more accurately reflects what Aramex represents today – a highly dynamic, global company whose vitality and innovation are fuelled by the passion of its people.

Following on a 26 year history of milestones, Aramex was the first company with Middle East roots to be listed on the NASDAQ, the first to issue a Corporate Sustainability Report, and aims to become the first carbon neutral company in the industry.

To complement the brand’s evolution, the company has adopted a new slogan – “delivery unlimited” – a tagline which, with its longevity and ambition, seeks to match the company’s vision.

Building its business on sustainable practices, the company continues to set its sights high, proving that corporations can be a force for change by playing an active role in the progress of communities.

The re-brand – which goes live today in the UAE, Saudi Arabia, Jordan, and Egypt – will be rolled out on all Aramex packages, vehicles, materials, uniforms, and facilities across the region in June, with full completion of global re-branding expected by end of year.

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Postal pilot project ends successfully

The General Postal Corporation (Q-Post) announced the successful end of the first Arab Countries RFID Pilot Project yesterday. The pilot project, started on March 8 with Qatar, Saudi Arabia and the UAE, ended on June 8.

“The pilot was conducted under the observation and advice of Universal Postal Union (UPU). It was a huge success with good participation from Q-Post, Saudi Post and Emirates Post,” said Ali Mohammed Al Ali, Chairman and General Manager, Q-Post at a press conference yesterday.

The pilot tested live different Radio Frequency Identification (RFID) technologies for measuring the quality of services of letter mail. The RFID pilot aimed to demonstrate the abilities of the different technologies within the same environment in the field of real-time monitoring networks. Hidden mail of almost 4,000 test items was circulated over the test period among the three countries. The time of posting and delivery was noted to measure the quality of services.

“This is a small project but its magnitude is much greater. The whole postal world has been eagerly awaiting the result of this pilot. The project will provide us a lot and is capable of satisfying all postal requirements,” Akio Miyaji, Quality of Service Coordinator, Universal Postal Union, told The Peninsula. “This project is the first in the whole postal world and is for service quality improvement. The results are excellent and this will help the technology to be introduced in more countries, helping in a global improvement of the postal system worldwide in a long run,” he added.

The recommendations of the test will be sent to all UPU member countries.

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FedEx Express appoints new Managing Director

FedEx Express has appointed Indranil Sen as its Managing Director, Marketing for Middle East, Indian Sub continent and Africa.

At FedEx Express, Indranil will be responsible for driving the performance and profitability for the region and most importantly delivering the FedEx Purple Promise of enhancing customer experience.

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Emirates Post opens new post offices at Dubai Silicon Oasis and Al Barsha

Emirates Post has opened two new post offices in Dubai: Dubai Silicon Oasis (DSO) and Al Barsha.

The Dubai Silicon Oasis Post Office will be open from 8 am to 3 pm. Apart from offering all regular services, it will have 500 P.O. Boxes.

The Al Barsha Post Office will be open from 8 am to 10 pm. It will house 700 P.O. Boxes.

‘The post offices are being opened in two of the fastest developing areas in Dubai. Dubai Silicon Oasis is attracting global companies specializing in technology-related areas.

With residential complexes and offices, Dubai Silicon Oasis is set to become a vibrant business and residential hub,’ said Mr. Abdulla Al Daboos.

Commenting on the inauguration of Emirates Post post-office at DSO, Dr. Juma Al Matrooshi, Sr. Chief Corporate Services Officer, Dubai Silicon Oasis Authority (DSOA), said: ‘In our goal to develop an integrated community dedicated to technology, it is quite important for us to ensure that engineers and their families living in Dubai Silicon Oasis have access to day to day utilities. The launch of postal services by Emirates Post at DSO represents a vital component of DSO’s integrated city concept.’

Commenting on Al Barsha Area office, Al Daboos said: ‘Al Barsha area is already humming with a lot of activity and has witnessed huge population growth over the past years. We are pleased to bring postal and related services to the residents of this booming area.’

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Emirates Post presents Innovation Award to Post Denmark at World Mail Awards 2008

Emirates Post presented the Innovation award to Denmark Post at the prestigious World Mail Awards 2008 which were announced at a gala dinner in Budapest, Hungary, in the presence of over 300 senior postal industry executives.

Mr. Ibrahim Bin Karam, CEO of Emirates Post, presented the award to Post Denmark for its ‘No More’ solution that allows packing and distribution of unaddressed mail based on individual mail recipient, rather than mass distribution based on bulk recipients.

‘Emirates Post has been sponsoring the Innovation category at the World Mail Awards as it believes innovation is a key driver of any business,’ said Bin Karam. ‘It was indeed a privilege for Emirates Post to stand among major global postal operators and sponsor one of the most coveted categories of the World Mail Awards, the mail industry’s premier global honours.’

In its 9th year, the Awards continue to grow in both prestige and breadth of coverage. This is the third year Emirates Post has sponsored the Innovation category.

The twelve winners competed against a broad geographical diversity of applicants and a wide variety of products and services submitted by operators and suppliers of the mail industry.

The Awards were part of the World Mail and Express Europe Conference which took place on 20th and 21st May, offering delegates a prime opportunity to network and celebrate best practices in the industry.

With over 100 entries received this year, judges had a tough job on their hands.

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