Tag: UK

DM and e-Mail Marketing Growing in UK

Posted by | Jul 1, 2003 | |

Direct mail marketing has lost none of its popularity, especially for financial services companies. But are they going to take up digital? In the face of an advertising recession, direct mail has been showing continual growth, with spending in the UK rising 4.6% in the first quarter of 2003 and total expenditure at GBP658.2 million, according to the DMIS, which provides direct mail figures for Royal Mail. But that’s not necessarily bad news for digital marketing. Again, according to Royal Mail, 42% of marketers using direct mail also use email marketing, and this figure rises to 50% among the top 500 advertisers. More marketers and agencies are realising that digital media, such as SMS and email, can enhance their use of direct mail in an integrated campaign. ‘We see email and SMS as complementary to the established strengths of mail media,’ says Tim Rivett, head of advertising markets at Royal Mail.

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BECK AND CALL DELIVERS FOR AMTRAK

Posted by | Jul 1, 2003 | |

Beck &Call, the company offering a timed home delivery service for retailers and consumers in south- west London, is now handling home deliveries for parcels carrier Amtrak within its operational area. “It’s a difficult area for us in some ways,” Amtrak managing director Jonathan Smith told e.logistics magazine.

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Parceline: A step towards personal service

Posted by | Jun 30, 2003 | |

Express parcel carrier Parceline has launched desk-to-desk, a new service delivering urgent parcels directly to a named recipient. The launch of this service shows Parceline’s focus on the premium end of the market and, if successful, could be the first step towards more personalized services in the express delivery market. The new desk-to-desk service is available to all Parceline’s Lasernet or EDI customers and ensures the delivery of urgent documents or parcels to a named recipient at a specified location within a particular organization. The idea behind this service is that it will drastically reduce the time it takes office workers to receive parcels by trusting the entire service to Parceline rather than to the internal mail system of the company in question.

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Software that does it all for Fortec

Posted by | Jun 30, 2003 | |

UK pallet distribution network Fortec has contracted Deltion, a specialist in road haulage software, to implement a new IT system which allows members to make online order entry, arrange third party collections and deliveries, and carry out tracking and tracing.

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Geodis driving through the pain barrier

Posted by | Jun 30, 2003 | |

Geodis UK’s Glasgow facility earlier this month picked up a new contract to provide locally based first aid equipment supplier Wallace Cameron with most of its distribution and logistics needs.
Glasgow, one of six multiuser sites operated by Geodis across the country, was extended in April when an air and sea freight operation launched there. And it is already pleasingly full, reports sales director Tony d’Arcy.

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