Tag: UK

Royal Mail promotes media portfolio through new campaign

Posted by | Jul 31, 2008 | |

Royal Mail is highlighting its expertise and comprehensive suite of products which can assist and add value to marketing propositions through a new direct mail campaign.

The activity is designed to heighten awareness of Royal Mail’s wide range of DM campaign solutions including off-the-shelf creative products and industry-leading audience targeting solutions to an audience of 14,000 marketing campaign implementers and media agency staff.

The mail pack, which will also have a dual function as a ‘leave behind’ for Royal Mail’s sales team, is designed as a ‘DM seedbox’. The variety of products and services are covered in a set of ‘seed booklets’ to ‘help you grow your own direct mail’, aligned around the central proposition that Royal Mail’s media portfolio provides the media and advertising industry with ‘a DM resource like no other’.

Over the past twelve months alone, Royal Mail has constantly worked to innovate the direct mail medium and make it work more effectively for brands. New service introductions have included Personalised Integrated Media, developed with Sony DADC, which fuses digital with direct to create a truly individualised branded CD mailing, and Sensory Mail, created in conjunction with BRANDSense, to create standout mailing campaigns which engage all five of the senses, with further innovations coming soon.

The direct mail activity, which has been created by Meteorite, is being supported by adverts in marketing publications.

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Brown to head Postcomm (UK)

Posted by | Jul 30, 2008 | |

Postcomm has appointed Tim Brown as Chief Executive, replacing Sarah Chambers.
Brown will replace Chambers when she leaves in September after her four-year secondment from Business, Enterprise and Regulatory Reform (BERR) to Postcomm comes to an end. Brown will also become a Postcomm commissioner.
Brown joined Postcomm at the beginning of 2008 as director of market development, having worked previously at DHL Express UK and Royal Mail.
Postcomm chairman Nigel Stapleton says: Tim’s extensive experience of the sector, gained at Royal Mail and in the wider competitive market, will be invaluable as we work towards establishing a new regulatory framework that will secure the universal service and provide more choice for all mail users and providers.
Chambers joined the postal regulator in 2004 from the Department of Trade & Industry, where she headed the automotive unit. She replaced Martin Stanley.

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Royal Mail’s performance is slipping (UK)

Posted by | Jul 30, 2008 | |

Postwatch commissioned Ipsos MORI to establish whether customers perceived Royal Mail service had improved, stood still or declined over the past two years.
The results showed that 43 per cent thought it was worse, 42 per cent believed it was the same and only 14 per cent that it was better.
Millie Banerjee, Chair of Postwatch, commenting on the results said: “It is not surprising that the vast majority of customers believe Royal Mail’s performance was either getting worse or was standing still during a two year period which included major disruption caused by industrial action.
“Many deliveries are made later in the day than they used to be. Some customers will consider this to be a worse service even if on average during the two years more 1st class mail was delivered next day than previously. It is important that customer perception is dealt with alongside the hard figures of Royal Mail’s performance.
“Adam Crozier has acknowledged that Royal Mail needs to become more customer-focused. It certainly needs to engage with customers to show it really does care about every item of mail arriving safely and on time. It needs to start to talk up mail as a product. These findings should give Royal Mail food for thought. Royal Mail must both be and be seen to be confident, customer-focused and efficient. Gloomy statements about the poor state of the postal industry damage customer confidence and perceptions and do nothing to improve Royal Mail’s position.”
Ipsos MORI conducted the survey by telephone using random digit dialling from the 2 to 6 July 2008. A representative sample of 2036 adults, across all age and socio-economic groups in England, Scotland and Wales were asked for their opinions.

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Royal Mail selects Intermec CN3 Mobile Computer to improve service to customers

Posted by | Jul 30, 2008 | |

Intermec has announced that Royal Mail has awarded Intermec a contract to provide over 25,000 of its rugged, handheld CN3 mobile computers.

The Intermec CN3 mobile computers have been chosen as part of Royal Mail’s investment in new technology to modernise the business, improve efficiency and customer service while cutting operational costs.

The Intermec CN3 mobile computer will enable Royal Mail to improve on its current paper-based system for collecting signatures for the majority of its tracked products, including Special Delivery and Recorded Signed for services. A signature will be collected on the handheld device which is then sent via GPRS wireless technology to enable sending customers to confirm delivery, and view the signature, within 15 minutes. The CN3 mobile computers will be rolled out to postmen and women who deliver guaranteed delivery items by van from late summer.

As the leader of the class of small, advanced, rugged mobile computers, the CN3, with up to four integrated radios including GPS, enables more expedient processes for the mobile worker through 1D and 2D bar code scanning. The CN3 handheld also runs Windows Mobile which supports direct push wireless email giving the Royal Mail users real-time connectivity with the corporate network.

Pat Byrne, Intermec President and CEO added, “As one of the major trend-setters in European and global postal services, Royal Mail is strengthening its leadership position with the selection of the CN3. As the global supply chain continues to evolve, in-transit visibility will have a significant impact on improving customer service and revenue generation.”

Intermec will provide further commentary regarding the announcement on its upcoming earnings conference call on 31st July.

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Royal Mail workers get mobile computers (UK)

Posted by | Jul 30, 2008 | |

After extensive trials, Royal Mail has finally chosen a supplier for the hand-held computers it wants to introduce to its delivery network. Postal workers across the country will soon become very familiar with the new CN3 units as Royal Mail takes one further step forward on its modernisation plan.

The contract has gone to Intermec which will be providing some 25,000 units. Royal Mail said the CN3 hand-helds were easy to use and had fared well during trials. The units can scan barcodes and log digital signatures, similar to those already being used by other parcel carriers alerting the sender of items like special delivery within 15 minutes. The CN3 is also fitted with GPS.

The Intermec CN3 mobile computer will enable Royal Mail to improve on its current paper-based system for collecting signatures for the majority of its tracked products, including Special Delivery and Recorded Signed for services. A signature will be collected on the handheld device which is then sent via GPRS wireless technology to enable sending customers to confirm delivery, and view the signature, within 15 minutes. The CN3 mobile computers will be rolled out to postmen and women who deliver guaranteed delivery items by van starting late this summer.

The CN3, with up to four integrated radios including GPS, enables more expedient processes for the mobile worker through 1D and 2D bar code scanning. The CN3 handheld also runs Windows Mobile(R) which supports direct push wireless email giving the Royal Mail users real-time connectivity with the corporate network.

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