ON ALLAN Leighton’s desk at Consignia’s head office is a brightly coloured greetings card. With cheery drawings of horseshoes it wishes: “Good luck in your new job”. Quite.
Leighton’s “new job” is no ordinary one. The most famous “plural” director, who is at the helm of Bhs and Lastminute.com, is interim chairman of the renamed Post Office group.
Read MoreUK Standard Industrial Classification of Economic Activities 2003
SIC Codes
P:LibraryUK_SIC_Vol1(2003).pdf
P:LibraryUK_SIC_Vol2(2003).pdf
Home shopping tracking study
Read MorePrepared by Continental Research for Royal Mail
Table of Contents 1.Background
2. Management summary
2.1. Home shopper profile
2.2. Channel size – volume of people
2.3. Online shopping channel
2.4. Catalogue shopping
2.5. Channel satisfaction
2.6. Channel motivations/ barriers
2.7. Home shopping – the future
2.8. Delivery
3. Conclusions
3.1. Opportunities
4. Research objectives
5. Research method
5.1. Omnibus phase
5.2. In-depth telephone interviewing phase
5.2.1. Interviewing targets and weighting
6. Omnibus research findings
6.1. The size of the home shopping market
6.2. The demographic profile of the home shopping market
6.3. Gender
6.4. Age
6.5. Social grade
6.6. Working status
6.7. Region
7. Main telephone study findings
7.1. Products purchasing
7.2. Satisfaction with home shopping
7.3. Online shopping
7.3.1. Length of time shopping online
7.3.2. Most likely time to shop online
7.3.3. What prompted last online purchase
7.3.4. Internet spend
7.3.5. Products purchased online
7.3.6. Frequency of key product purchasing and spend via the Internet
7.3.7. Number of different websites purchased from in the last year
7.3.8. Websites purchased from
7.3.9. Auction websites
7.3.10. Satisfaction with online shopping
7.4. Digital TV shopping
7.5. Catalogue shopping
7.5.1. Length of time shopping from catalogues
7.5.2. Most likely time to shop via telephone/ post
7.5.3. What prompted last catalogue purchase
7.5.4. Spend on catalogue purchases
7.5.5. Products purchased from catalogues
7.5.6. Number of different catalogues purchased from in past year
.5.7. Frequency of key products purchased and spend
7.5.8. Big book catalogue – share of customers
7.5.9. Satisfaction with catalogue shopping
7.6. Shopping via direct selling
7.7. Cross-channel shopping
7.8. Motivations to home shop
7.8.1. Reasons for not home shopping
7.9. Delivery
7.9.1. Satisfaction with delivery companies
7.9.2. Delivery addresses
7.9.3. Importance of delivery service options
7.9.4. Amount prepared to pay for special delivery options
7.9.5. Returning unwanted goods
Home Shopping Tracker Market Research 2004
Introduction
Royal Mail recognise that it is important for both itself and its customers to understand how the home shopping market is developing, the main issues facing consumers and how they should respond. By understanding the market better Royal Mail will continue to play a central role in the success of the industry; be that as an integral part of the marketing mix, warehousing and fulfilment, distribution and delivery or order processing and billing.
Royal Mail is committed to supporting the industry in realising this growth potential by cultivating profitable, customer-focused strategies. It aims to do this through the development of innovative end-to-end solutions for a range of home shopping companies; sharing findings of independent research – such as this Home Shopping Tracking Study – demonstrates its commitment to its customers.
Background
Continental Research was commissioned by Royal Mail in January 2000 to undertake a regular study which would size the market, track its growth and provide a fuller understanding of the views of both home shoppers and non home shoppers. The first wave of research was conducted in September 2000. This report details the findings of the sixth wave of research conducted in September 2004. The results of the study provide an insight into consumer behaviour and attitudes to home shopping. It is hoped that the research information can be used to encourage new businesses to enter the home shopping market and to encourage growth amongst the existing base of companies involved with offering its customers home shopping.
Management Summary – Key Findings
To avoid any differences that may be caused by seasonal effects the key comparisons made in both the executive summary and the main body of this report are between the third wave
Read MorePrint management companies are set to face increasing competition in the direct mail sector from postal firms. TNT Mail is working more closely with sister mailing company Cendris to provide an end-to-end service. Cendris is rebranding as TNT Document Services in a bid to centralise the group’s activities. Head of marketing and communications Simon Dolph said although print management activities are not a short term priority, the integration between the two businesses would continue to develop. “It’s not on the immediate horizon,” he said. “As far as going back up the chain goes, that won’t be happening for a few years yet.” A growing number of firms are extending their links up the supply chain from the delivery of printed items, such as direct mail, to include document management and printing services. DHL Global Mail already provides a limited direct mail printing service, largely for conference companies, as well as personalisation, polywrapping and inserting for publishing clients such as Reed, Euromoney and Haymarket.
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