Royal Mail to revamp services to suit business base
Royal Mail is to abandon all but its first and second class postal products and replace them with services it believes serve better the needs of its mostly commercial customer base. The move by Royal Mail, which yesterday reported record operating profits of Pounds 537m and an improved performance, is aimed at defending its market share before the industry opens to full competition in January. Testing of the new products on customers is to begin in June with an eye to a launch before the new year competition deadline. Royal Mail would not give details of the products but they are expected to focus on guaranteed delivery at specific times rather than speed. For instance, a mailshot delivery might be split over weeks rather than at once. Adam Crozier, chief executive, said: “Most of our (current) targets are based on speed but most of the time this isn’t what our customers want.”
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