UPS survey finds shipping critical to online buying experience
Internet shoppers say the successful delivery of goods purchased online is critical to their overall satisfaction and loyalty to online retailers, according to a new survey commissioned by UPS.
The survey, conducted for UPS by the national opinion research firm Synovate, found online consumers were overwhelming in their demand for high-quality delivery services. Among the findings:
Online consumers’ top three delivery priorities, in order, are reliability, convenience and speed of shipping.
80 percent of online shoppers said a positive delivery experience would cause them to likely purchase from that online retailer again.
69 percent of the respondents said they were more likely to patronize those online retailers that offered package tracking, rates and service selection online.
