DHL Executives debate next phase of US market strategy
With their expansion into the U.S. market on track and nearly complete, DHL executives face a fresh debate: How much profit can they realistically expect in the U.S. as they compete with larger, more-recognizable rivals?
That’s the next phase of attack of the U.S. market, said DHL Chief Executive John Mullen in an interview Friday with Dow Jones.
“We will enter 2006 with a fully integrated business. That’s a huge plus, because you’re not looking inward anymore,” Mullen said. But he added: “Integration doesn’t yet bring profitability.”
The company, which began its challenge to entrenched U.S. delivery companies United Parcel Service Inc. (UPS) and FedEx Corp. (FDX) in 2003 by buying Airborne Inc., is on track to break even in the U.S. in the fourth quarter of next year. But while DHL is a large and well-known express delivery company around the globe, it’s smaller in the U.S. than its main rivals.
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