Tag: USA

Layoffs At The Direct Marketing Association

Posted by | Oct 21, 2008 | |

The Direct Marketing Association laid off nearly two dozen individuals on Monday, including several high-level employees. Outside estimates range from 18 to 21 workers.
According to sources, the organization’s marketing department has been decimated, with any marketing employee at or above the director level having lost his or her job. The cuts also include several individuals within the
Among the employees reportedly let go were Leslie J. Benjamin, director of education and event marketing; Douglas Berger, director of member communications; James F. Conway, vice president and counsel for corporate and social responsibility; Peter Johnson, VP and senior economist for strategy, analysis and planning; Alan P. Kuritsky, senior VP of sales and marketing; Charles A. Prescott, VP of global development; and Marci Silverman, director of membership and research marketing.

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Potter names Gilligan Acting Chief Postal Inspector

Posted by | Oct 20, 2008 | |

USPS’ Post Master General (PMG) Jack Potter has announced the appointment of William Gilligan as Acting Chief Postal Inspector to replace Chief Postal Inspector Al Lazaroff, who retires Nov. 3.
Gilligan has been the Deputy General Counsel at Headquarters since May 2000. He began his postal career in 1973 as a clerk-carrier in Philadelphia. Gilligan worked as a postal police officer and an Inspection Service analyst prior to becoming an attorney in 1987.

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Integrator shares rocked by financial sector turbulence

Posted by | Oct 17, 2008 | |

Shares of Deutsche Post World Net, TNT, UPS and FedEx have been hit dramatically in recent weeks by the turbulence in world financial markets but also by clear signs of a slowdown in the international express business. The outlook for the forthcoming weeks and months remains uncertain.

Since the start of September, TNT shares have fallen nearly 40pct, DPWN shares have dropped 37pct, FedEx shares are down 20pct and UPS has declined 19.5pct, according to CEP-Research analysis. Since the start of 2008, DPWN is down 57pct, TNT is down 44.9pct, UPS has fallen 25.3pct and FedEx has dropped 23.1pct.

“Integrator shares have clearly been impacted by the general slump on the world stock exchanges. But investors also appear nervous about how the economic slowdown will affect the express and parcel sector,” commented Mark Winkelmann, managing partner of ITA Consulting, the CEP-Research parent company. “There are certainly widespread indications of customers downtrading from expensive air express services to cheaper and slower economy products. It is unclear however whether this is a short-term or a longer-term trend.”

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UPS Sets 2009 Rates

Posted by | Oct 17, 2008 | |

UPS released new list rates for 2009, including an average increase of 5.9 percent for UPS Ground packages and an average net increase of 4.9 percent on all air express and U.S. origin International shipments.

UPS Freight announced a general rate increase of 5.9 pct for 2009.

The rate increase for air express and international shipments is based on a 6.9 percent increase in the base rate, less a 2 percent reduction in the air and international fuel surcharge index.

The new rates will take effect on Jan. 5, 2009.

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Royal Mail: mail enhances consumers’ perception of companies

Posted by | Oct 17, 2008 | |

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, research released by Royal Mail revealed.

The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing search engine marketing drives.

The research found that mail can help build brand familiarity among people who subsequently search online. 58 per cent of people said they were more likely to click on a link if they had already received something from a company or organisation in the post.

It appears many people believe mail can really turn a two-dimensional on-screen campaign into a 3-D experience. In addition to mail’s strong link with search, some 49 per cent of respondents also felt brochures or catalogues received through their letterbox help make brands that advertise on TV seem “more real”.

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